{"id":14229,"date":"2025-05-09T12:45:48","date_gmt":"2025-05-09T07:15:40","guid":{"rendered":"https:\/\/www.goodearth.in\/our-world\/?page_id=14229"},"modified":"2025-07-31T18:29:16","modified_gmt":"2025-07-31T12:59:16","slug":"memory-keepers-chapter-3","status":"publish","type":"page","link":"https:\/\/www.goodearth.in\/our-world\/stories\/memory-keepers-chapter-3\/","title":{"rendered":"Memory Keepers: Chapter 3"},"content":{"rendered":"\n<blockquote data-block_b21495b1a4ba4983421b4ee216d902b7 class=\"w-full small-banner-template\"\ndata='{&quot;background_image_for_desktop&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Group-2720-1-scaled.webp&quot;,&quot;background_image_for_mobile&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Group-2719-1.webp&quot;,&quot;title&quot;:&quot;&quot;,&quot;sub_title&quot;:&quot;&quot;,&quot;overlay_color&quot;:&quot;&quot;,&quot;overlay_transparency&quot;:&quot;0&quot;}'>\n\n<\/blockquote>\n\n\n\n\n\n<blockquote data-block_2ece9ecc9c79786dc3c3d6c186e12a3d class=\"ge-rich-text-block w-full\"\ndata='{&quot;background_color&quot;:&quot;#ffffff&quot;,&quot;title&quot;:&quot;&lt;p&gt;&lt;span style=\\&quot;color: #9c7d00;\\&quot;&gt;&lt;em&gt;Collectors and custodians of our original designs, for whom each object is laced with emotion. &lt;\\\/em&gt;&lt;\\\/span&gt;&lt;\\\/p&gt;\\n&lt;p&gt;&lt;span style=\\&quot;color: #9c7d00;\\&quot;&gt;&lt;em&gt;Over years, even decades, these pieces have transformed into artefacts \\u2014 carrying the essence of personal &lt;\\\/em&gt;&lt;\\\/span&gt;&lt;span style=\\&quot;color: #9c7d00;\\&quot;&gt;&lt;em&gt;memories, rituals, and the passage of time.&lt;\\\/em&gt;&lt;\\\/span&gt;&lt;\\\/p&gt;\\n&quot;,&quot;description&quot;:&quot;&quot;}' id='geRichText1'>\n\n<\/blockquote>\n\n\n\n\n\n\n\n<blockquote data-block_f227dcabfc1e659072889b1ce77abeed class=\"w-full two-image-text\" \ndata='{&quot;bg_color&quot;:&quot;#ffffff&quot;,&quot;bg_motif_left&quot;:false,&quot;hide_left_motif_on_mobile&quot;:false,&quot;bg_motif_right&quot;:false,&quot;hide_right_motif_on_mobile&quot;:false,&quot;title&quot;:&quot;&lt;p&gt;&lt;span style=\\&quot;color: #9c7d33;\\&quot;&gt;&lt;em&gt;Archana Jain\\u00a0&lt;\\\/em&gt;&lt;\\\/span&gt;&lt;\\\/p&gt;\\n&lt;p&gt;&lt;em&gt;&lt;span style=\\&quot;color: #9c7d00;\\&quot;&gt;Founder, &lt;\\\/span&gt;&lt;\\\/em&gt;&lt;\\\/p&gt;\\n&lt;p&gt;&lt;em&gt;&lt;span style=\\&quot;color: #9c7d00;\\&quot;&gt;PR Pundit Havas Red&lt;\\\/span&gt;&lt;\\\/em&gt;&lt;\\\/p&gt;\\n&lt;p&gt;&lt;em&gt;\\u00a0&lt;\\\/em&gt;&lt;\\\/p&gt;\\n&lt;p&gt;&lt;span style=\\&quot;color: #333333;\\&quot;&gt;&lt;em&gt;Living History\\u00a0&lt;\\\/em&gt;&lt;\\\/span&gt;&lt;\\\/p&gt;\\n&quot;,&quot;body_text&quot;:&quot;&lt;p&gt;&lt;span style=\\&quot;color: #333333;\\&quot;&gt;&lt;em&gt;What makes a home? For Archana Jain, who built her serene farmhouse in 2002, it\\u2019s time \\u2014 objects collected over the years, filling a space with memories. Coffee-table books on food and wildlife, a wall of teapots from around the world, art that tells a story. Her Good Earth table linen, some pieces as old as her home, reflect this idea, each stored \\u2014 and used \\u2014 with love.&lt;\\\/p&gt;\\n&lt;p&gt;&lt;\\\/em&gt;&lt;\\\/span&gt;&lt;\\\/p&gt;\\n&quot;,&quot;media_position&quot;:&quot;Left&quot;,&quot;media_type&quot;:&quot;Same Size 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data-block_900e0f735d7781865d1af049ad926218 class=\"w-full image-text-pehchaan\"\ndata='{&quot;background_color&quot;:&quot;#fff6de&quot;,&quot;media_type&quot;:&quot;Video&quot;,&quot;main_image&quot;:null,&quot;video&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Sequence-03_1.mp4&quot;,&quot;title&quot;:&quot;A Story In Every Style&quot;,&quot;body_text&quot;:&quot;&lt;p&gt;&lt;span style=\\&quot;color: #333333;\\&quot;&gt;Jain\\u2019s journey with Good Earth began with practicality.&lt;\\\/span&gt; &lt;span style=\\&quot;color: #9c7d00;\\&quot;&gt;\\u201cWhere could I buy great quality tableware,\\u201d&lt;\\\/span&gt; &lt;span style=\\&quot;color: #333333;\\&quot;&gt;she wondered, a question that led her to discover linen, Damask silk, and cotton textiles.&lt;\\\/span&gt;&lt;\\\/p&gt;\\n&lt;p&gt;&nbsp;&lt;\\\/p&gt;\\n&lt;p&gt;&lt;span style=\\&quot;color: #333333;\\&quot;&gt;Now, there\\u2019s whimsy to function: cocktail napkins used as coasters, an array of prints interspersed with striped chairs, and a hive of honeybees dancing across the table. &lt;span style=\\&quot;color: #9c7d33;\\&quot;&gt;\\u201cI gravitate towards honey!\\u201d&lt;\\\/span&gt; she says, speaking about the brand\\u2019s honeybee textiles from 2007, with matching cloches for cream and jam.&lt;\\\/span&gt; &lt;span style=\\&quot;color: #9c7d00;\\&quot;&gt;\\u201cWe call ourselves the \\u2018busy bees\\u2019 at my firm, so anything to do with honey and bees is us.\\u201d&lt;\\\/span&gt;&lt;\\\/p&gt;\\n&lt;p&gt;&nbsp;&lt;\\\/p&gt;\\n&lt;p&gt;&lt;span style=\\&quot;color: #333333;\\&quot;&gt;Stories like this pepper her relationship with the objects around her \\u2014 her table linen, brought out for occasions big and small, are visual reminders of moments past.&lt;\\\/span&gt; &lt;span style=\\&quot;color: #9c7d00;\\&quot;&gt;\\u201cYou remember when you last laid out a particular style, what meals and conversations you enjoyed around the table.\\u201d&lt;\\\/span&gt;&lt;\\\/p&gt;\\n&quot;,&quot;sub_title&quot;:&quot;&quot;,&quot;cta_label&quot;:&quot;WATCH THE VIDEO&quot;,&quot;cta_color&quot;:&quot;#262626&quot;,&quot;cta_link&quot;:null,&quot;image_position&quot;:&quot;Right&quot;,&quot;text_color&quot;:&quot;#9c7d00&quot;,&quot;cta_type&quot;:&quot;Pop up&quot;,&quot;vimeo_id&quot;:&quot;1089058015&quot;,&quot;aspect_ratio&quot;:&quot;9:16&quot;,&quot;cta_color_on_hover&quot;:&quot;#ffffff&quot;,&quot;cta_background_color&quot;:&quot;#9c7d00&quot;}'>\n\n<\/blockquote>\n\n\n\n\n\n\n<blockquote data-block_22e391a400b92e86c22217fd6a6c0862 class=\"w-full quote-text-italics\" \ndata='{&quot;bg_color&quot;:&quot;#ffffff&quot;,&quot;bg_motif_left&quot;:false,&quot;hide_left_motif_on_mobile&quot;:false,&quot;bg_motif_right&quot;:false,&quot;hide_right_motif_on_mobile&quot;:false,&quot;quote_text&quot;:&quot;&lt;p&gt;&lt;span style=\\&quot;color: #9c7d00;\\&quot;&gt;&lt;em&gt;\\u201cGood Earth means fine taste. But it also means something Indian. And I am a very proud Indian. I like to see a reflection of our crafts in our home. When I travel, I take table linen as gifts for friends, because I lean towards things that have an Indian lineage or pedigree.\\u201d &lt;\\\/em&gt;&lt;\\\/span&gt;&lt;\\\/p&gt;\\n&quot;,&quot;author_text&quot;:&quot;&quot;}'>\n\n<\/blockquote>\n\n\n\n\n\n\n\n<blockquote data-block_7ed34cfcaa973b9efc1a3c531174ce63 class=\"w-full image-text-pehchaan\"\ndata='{&quot;background_color&quot;:&quot;#fff6de&quot;,&quot;media_type&quot;:&quot;Image&quot;,&quot;main_image&quot;:{&quot;ID&quot;:14493,&quot;id&quot;:14493,&quot;title&quot;:&quot;DSC_2802&quot;,&quot;filename&quot;:&quot;DSC_2802.webp&quot;,&quot;filesize&quot;:399130,&quot;url&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/DSC_2802.webp&quot;,&quot;link&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/stories\\\/memory-keepers-chapter-3\\\/dsc_2802\\\/&quot;,&quot;alt&quot;:&quot;&quot;,&quot;author&quot;:&quot;15&quot;,&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;name&quot;:&quot;dsc_2802&quot;,&quot;status&quot;:&quot;inherit&quot;,&quot;uploaded_to&quot;:14229,&quot;date&quot;:&quot;2025-05-29 09:54:17&quot;,&quot;modified&quot;:&quot;2025-05-29 09:54:17&quot;,&quot;menu_order&quot;:0,&quot;mime_type&quot;:&quot;image\\\/jpeg&quot;,&quot;type&quot;:&quot;image&quot;,&quot;subtype&quot;:&quot;jpeg&quot;,&quot;icon&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-includes\\\/images\\\/media\\\/default.png&quot;,&quot;width&quot;:1920,&quot;height&quot;:2400,&quot;sizes&quot;:{&quot;thumbnail&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/DSC_2802-150x150.webp&quot;,&quot;thumbnail-width&quot;:150,&quot;thumbnail-height&quot;:150,&quot;medium&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/DSC_2802-240x300.webp&quot;,&quot;medium-width&quot;:240,&quot;medium-height&quot;:300,&quot;medium_large&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/DSC_2802-768x960.webp&quot;,&quot;medium_large-width&quot;:768,&quot;medium_large-height&quot;:960,&quot;large&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/DSC_2802-819x1024.webp&quot;,&quot;large-width&quot;:819,&quot;large-height&quot;:1024,&quot;1536x1536&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/DSC_2802-1229x1536.webp&quot;,&quot;1536x1536-width&quot;:1229,&quot;1536x1536-height&quot;:1536,&quot;2048x2048&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/DSC_2802-1638x2048.webp&quot;,&quot;2048x2048-width&quot;:1638,&quot;2048x2048-height&quot;:2048,&quot;menu_image&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/DSC_2802-180x2400.webp&quot;,&quot;menu_image-width&quot;:180,&quot;menu_image-height&quot;:2400,&quot;footer_background&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/DSC_2802-1360x768.webp&quot;,&quot;footer_background-width&quot;:1360,&quot;footer_background-height&quot;:768,&quot;desktop_banner_image&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/DSC_2802-1460x750.webp&quot;,&quot;desktop_banner_image-width&quot;:1460,&quot;desktop_banner_image-height&quot;:750,&quot;mobile_banner_image&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/DSC_2802-414x560.webp&quot;,&quot;mobile_banner_image-width&quot;:414,&quot;mobile_banner_image-height&quot;:560,&quot;discover_cards&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/DSC_2802-370x250.webp&quot;,&quot;discover_cards-width&quot;:370,&quot;discover_cards-height&quot;:250,&quot;stories_cards&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/DSC_2802-350x2400.webp&quot;,&quot;stories_cards-width&quot;:350,&quot;stories_cards-height&quot;:2400}},&quot;video&quot;:null,&quot;title&quot;:&quot;Table Manners &quot;,&quot;body_text&quot;:&quot;&lt;p&gt;&lt;span style=\\&quot;color: #333333;\\&quot;&gt;The dining table is a focal point, whether for simple home meals or pre-plated dinners when hosting. It\\u2019s where her true self finds creative expression \\u2014 from her passion for cooking to her fondness for making the everyday just a bit more special. Table runners in a crisscross pattern, mix-and-match textiles and crockery, floral patterns with larger napkins.&lt;\\\/span&gt;&lt;\\\/p&gt;\\n&lt;p&gt;&nbsp;&lt;\\\/p&gt;\\n&lt;p&gt;&lt;span style=\\&quot;color: #9c7d00;\\&quot;&gt;\\u201cIt\\u2019s not just about what you eat in, but what\\u2019s on the table. Every day I use table linen. Even if it\\u2019s just lunch for my husband and I, there will be a tablecloth and napkins. For special dinners, I make an effort to fold the napkins more uniquely or decorate them with flowers and twigs from the garden.\\u201d &lt;\\\/span&gt;&lt;\\\/p&gt;\\n&quot;,&quot;sub_title&quot;:&quot;&quot;,&quot;cta_label&quot;:&quot;&quot;,&quot;cta_color&quot;:&quot;&quot;,&quot;cta_link&quot;:&quot;&quot;,&quot;image_position&quot;:&quot;Left&quot;,&quot;text_color&quot;:&quot;#9c7d00&quot;,&quot;cta_type&quot;:&quot;Url&quot;,&quot;vimeo_id&quot;:null,&quot;aspect_ratio&quot;:null,&quot;cta_color_on_hover&quot;:&quot;&quot;,&quot;cta_background_color&quot;:&quot;&quot;}'>\n\n<\/blockquote>\n\n\n\n\n\n\n<blockquote data-block_9afb8e84e0b6e9a7745c7117c7c1bc09 style=\"background-color: #ffffff\" class=\"w-full divider-line-motif\"\ndata='{&quot;motif&quot;:false,&quot;divider_line_color&quot;:&quot;#ffffff&quot;,&quot;reveal_animation&quot;:false}'>\n\n<\/blockquote>\n\n\n\n\n\n\n\n<blockquote data-block_9afb8e84e0b6e9a7745c7117c7c1bc09 style=\"background-color: #ffffff\" 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style=\\&quot;color: #9c7d00;\\&quot;&gt;Subodh Gupta, Artist&lt;\\\/span&gt;&lt;\\\/em&gt;&lt;\\\/p&gt;\\n&lt;p&gt;&nbsp;&lt;\\\/p&gt;\\n&lt;p&gt;&lt;em&gt;&lt;span style=\\&quot;color: #333333;\\&quot;&gt;As You Like It&lt;\\\/span&gt;&lt;\\\/em&gt;&lt;\\\/p&gt;\\n&quot;,&quot;body_text&quot;:&quot;&lt;p&gt;&lt;em&gt;There\\u2019s a simple truth at the heart of Subodh Gupta\\u2019s eclectic Gurgaon studio: true style is innate. Seemingly mismatched objects and materials come together, piecing a portrait of an artist who owns his choices. It\\u2019s why festive velvet cushions from Good Earth rest on a brown leather sofa, nestled amid years of collectibles. Not deliberate, but effortless.&lt;\\\/em&gt;&lt;\\\/p&gt;\\n&quot;,&quot;cta_label&quot;:&quot;&quot;,&quot;cta_color&quot;:&quot;#ffffff&quot;,&quot;cta_link&quot;:&quot;&quot;,&quot;open_in_a_new_tab&quot;:false}'>\n\n<\/blockquote>\n\n\n\n\n\n\n\n<blockquote data-block_9afb8e84e0b6e9a7745c7117c7c1bc09 style=\"background-color: #ffffff\" class=\"w-full divider-line-motif\"\ndata='{&quot;motif&quot;:false,&quot;divider_line_color&quot;:&quot;#ffffff&quot;,&quot;reveal_animation&quot;:false}'>\n\n<\/blockquote>\n\n\n\n\n\n\n\n<blockquote data-block_157d67d03b8eec414bbcafc6de6c38d2 class=\"w-full image-text-pehchaan\"\ndata='{&quot;background_color&quot;:&quot;#F8EECA&quot;,&quot;media_type&quot;:&quot;Video&quot;,&quot;main_image&quot;:null,&quot;video&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Sequence-02-1.mp4&quot;,&quot;title&quot;:&quot;Making a Memory&quot;,&quot;body_text&quot;:&quot;&lt;p&gt;&lt;span style=\\&quot;color: #333333;\\&quot;&gt;His velvet cushions from Good Earth \\u2014 Rose, Antalya, and Mosaic \\u2014 date back to 2014, the year his own studio was built. Though he bought them for a simple reason \\u2014 &lt;span style=\\&quot;color: #9c7d00;\\&quot;&gt;\\u201cI just liked them,\\u201d&lt;\\\/span&gt; he says \\u2014 they\\u2019ve evolved into everlasting florals that marked a milestone, reminders of a new creative beginning.&lt;\\\/span&gt;&lt;\\\/p&gt;\\n&lt;p&gt;&nbsp;&lt;\\\/p&gt;\\n&lt;p&gt;&lt;span style=\\&quot;color: #333333;\\&quot;&gt;&lt;span style=\\&quot;color: #9c7d00;\\&quot;&gt;\\u201cEverything has meaning,\\u201d&lt;\\\/span&gt; he says, referring to the Proustian philosophy of memory awakened by an object. &lt;span style=\\&quot;color: #9c7d00;\\&quot;&gt;\\u201cWhen I use an older object, it reminds me of something \\u2014 home, childhood, family, and so on. And I like that feeling.\\u201d&lt;\\\/span&gt;&lt;\\\/span&gt;&lt;\\\/p&gt;\\n&quot;,&quot;sub_title&quot;:&quot;&quot;,&quot;cta_label&quot;:&quot;WATCH THE VIDEO&quot;,&quot;cta_color&quot;:&quot;#210000&quot;,&quot;cta_link&quot;:null,&quot;image_position&quot;:&quot;Left&quot;,&quot;text_color&quot;:&quot;#bc9340&quot;,&quot;cta_type&quot;:&quot;Pop up&quot;,&quot;vimeo_id&quot;:&quot;1087078745&quot;,&quot;aspect_ratio&quot;:&quot;9:16&quot;,&quot;cta_color_on_hover&quot;:&quot;#ffffff&quot;,&quot;cta_background_color&quot;:&quot;#bc9340&quot;}'>\n\n<\/blockquote>\n\n\n\n\n\n\n<blockquote data-block_38090e913a71a55ac39c987bf1059ee6 class=\"w-full quote-text-italics\" \ndata='{&quot;bg_color&quot;:&quot;#ffffff&quot;,&quot;bg_motif_left&quot;:false,&quot;hide_left_motif_on_mobile&quot;:false,&quot;bg_motif_right&quot;:false,&quot;hide_right_motif_on_mobile&quot;:false,&quot;quote_text&quot;:&quot;&lt;p&gt;&lt;span style=\\&quot;color: #9c7d00;\\&quot;&gt;&lt;em&gt;\\u201cIt is my job to make art. 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Large canvases of lilies and vases, utensil sculptures of floral arrangements, and minimal metal stems reveal varied expressions of this penchant.&lt;\\\/span&gt;&lt;\\\/p&gt;\\n&lt;p&gt;&nbsp;&lt;\\\/p&gt;\\n&lt;p&gt;&lt;span style=\\&quot;color: #333333;\\&quot;&gt;His love of flowers, though, is rooted in the Japanese art of ikebana, which translates to \\u201cliving flowers\\u201d.&lt;\\\/span&gt; &lt;span style=\\&quot;color: #9c7d00;\\&quot;&gt;\\u201cI do meditation, and ikebana is like that for me. It is peaceful and calms you down,\\u201d&lt;\\\/span&gt; he says.&lt;br \\\/&gt;\\n&lt;span style=\\&quot;color: #9c7d00;\\&quot;&gt;\\u201cIn Japan, there is also a term \\u2014 I forget what it\\u2019s called \\u2014 for when you do nothing, just observe and let time pass. Flowers represent that for me.\\u201d&lt;\\\/span&gt; &lt;span style=\\&quot;color: #333333;\\&quot;&gt;The word he searches for is boketto, gazing into the distance without a specific thought.&lt;\\\/span&gt;&lt;\\\/p&gt;\\n&lt;p&gt;&nbsp;&lt;\\\/p&gt;\\n&lt;p&gt;&lt;span style=\\&quot;color: #333333;\\&quot;&gt;And yet, his studio is rife with boundless creativity. Children\\u2019s playdough transforms into oyster mushroom moulds, later cast in brass; his take on a Royal Enfield fuel tank rests beneath a sketch; and broken shards of Good Earth bone china adorn concrete pillars.&lt;\\\/span&gt;&lt;\\\/p&gt;\\n&quot;,&quot;sub_title&quot;:&quot;&quot;,&quot;cta_label&quot;:&quot;&quot;,&quot;cta_color&quot;:&quot;&quot;,&quot;cta_link&quot;:&quot;&quot;,&quot;image_position&quot;:&quot;Right&quot;,&quot;text_color&quot;:&quot;#bc9340&quot;,&quot;cta_type&quot;:&quot;Url&quot;,&quot;vimeo_id&quot;:null,&quot;aspect_ratio&quot;:null,&quot;cta_color_on_hover&quot;:&quot;&quot;,&quot;cta_background_color&quot;:&quot;&quot;}'>\n\n<\/blockquote>\n\n\n\n\n\n\n<blockquote data-block_9afb8e84e0b6e9a7745c7117c7c1bc09 style=\"background-color: #ffffff\" class=\"w-full divider-line-motif\"\ndata='{&quot;motif&quot;:false,&quot;divider_line_color&quot;:&quot;#ffffff&quot;,&quot;reveal_animation&quot;:false}'>\n\n<\/blockquote>\n\n\n\n\n\n\n\n<blockquote 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data-block_bedad11f45dcc1f1595424cb61b5bdec class=\"w-full two-image-text\" \ndata='{&quot;bg_color&quot;:&quot;#ffffff&quot;,&quot;bg_motif_left&quot;:false,&quot;hide_left_motif_on_mobile&quot;:true,&quot;bg_motif_right&quot;:false,&quot;hide_right_motif_on_mobile&quot;:false,&quot;title&quot;:&quot;&lt;p&gt;&lt;em&gt;&lt;span style=\\&quot;color: #9c7d00;\\&quot;&gt;Neha Kapur, &lt;\\\/span&gt;&lt;\\\/em&gt;&lt;\\\/p&gt;\\n&lt;p&gt;&lt;span style=\\&quot;color: #9c7d00;\\&quot;&gt;&lt;em&gt;Creative Professional&lt;\\\/em&gt;&lt;\\\/span&gt;&lt;\\\/p&gt;\\n&lt;p&gt;&nbsp;&lt;\\\/p&gt;\\n&lt;p&gt;&lt;span style=\\&quot;color: #333333;\\&quot;&gt;&lt;em&gt;Serving a Memory&lt;\\\/em&gt;&lt;\\\/span&gt;&lt;\\\/p&gt;\\n&quot;,&quot;body_text&quot;:&quot;&lt;p&gt;&lt;span style=\\&quot;color: #333333;\\&quot;&gt;&lt;em&gt;An object can hold memories of a ritual. 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data-block_09cf562799b1282d62022d94a5bd7d1a class=\"w-full image-text-pehchaan\"\ndata='{&quot;background_color&quot;:&quot;#fff8e2&quot;,&quot;media_type&quot;:&quot;Video&quot;,&quot;main_image&quot;:null,&quot;video&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/af5c95ec-3907-48bb-b63c-bb01445dbef6-2-3.mov&quot;,&quot;title&quot;:&quot;Finding Home &amp; History in a Pot of Tea&quot;,&quot;body_text&quot;:&quot;&lt;p&gt;&lt;span style=\\&quot;color: #333333;\\&quot;&gt;In the teapots she has collected \\u2014 some inherited, some purchased from Good Earth \\u2014 is a sense of belonging. The antique piece gifted by her mother-in-law, the centuries-old silver pieces, &lt;\\\/span&gt;&lt;span style=\\&quot;color: #333333;\\&quot;&gt;the newer additions that make a tradition her own. They\\u2019re not stored, but savoured.&lt;\\\/span&gt;&lt;\\\/p&gt;\\n&lt;p&gt;&nbsp;&lt;\\\/p&gt;\\n&lt;p&gt;&lt;span style=\\&quot;color: #333333;\\&quot;&gt;&lt;span style=\\&quot;color: #9c7d33;\\&quot;&gt;\\u201cThey\\u2019re all out! They are used as objects I can look at every day. They are decorated. Every time I walk in the door after a long flight, I look at them and think, ah, I\\u2019m home.\\u201d &lt;\\\/span&gt;&lt;\\\/span&gt;&lt;span style=\\&quot;color: #333333;\\&quot;&gt;&lt;span style=\\&quot;color: #9c7d33;\\&quot;&gt;&lt;span style=\\&quot;color: #333333;\\&quot;&gt;Whether her home in LA or New Delhi, each has its own selection of teapots, an organic mix of old and new.&lt;\\\/span&gt; &lt;\\\/span&gt;&lt;\\\/span&gt;&lt;\\\/p&gt;\\n&lt;p&gt;&nbsp;&lt;\\\/p&gt;\\n&lt;p&gt;&lt;span style=\\&quot;color: #333333;\\&quot;&gt;&lt;span style=\\&quot;color: #9c7d33;\\&quot;&gt;\\u201cEvery home that I have made has its own narrative. It\\u2019s as if these objects are meant to be here. They\\u2019re meant to live in this space, and they\\u2019re meant to be used,\\u201d &lt;span style=\\&quot;color: #333333;\\&quot;&gt;she says. A teapot with cascading jasmine buds, or one that holds keys and knick-knacks, then, becomes a quiet reminder of personal and cultural history.&lt;\\\/span&gt;&lt;\\\/span&gt;&lt;\\\/span&gt;&lt;\\\/p&gt;\\n&quot;,&quot;sub_title&quot;:&quot;&quot;,&quot;cta_label&quot;:&quot;WATCH THE VIDEO&quot;,&quot;cta_color&quot;:&quot;#2b2b2b&quot;,&quot;cta_link&quot;:null,&quot;image_position&quot;:&quot;Right&quot;,&quot;text_color&quot;:&quot;#bc9340&quot;,&quot;cta_type&quot;:&quot;Pop up&quot;,&quot;vimeo_id&quot;:&quot;1084522180&quot;,&quot;aspect_ratio&quot;:&quot;9:16&quot;,&quot;cta_color_on_hover&quot;:&quot;#ffffff&quot;,&quot;cta_background_color&quot;:&quot;#bc9d38&quot;}'>\n\n<\/blockquote>\n\n\n\n\n\n\n<blockquote data-block_058cdd61b6afcd53e52e59958c2dee9f class=\"w-full quote-text-italics\" \ndata='{&quot;bg_color&quot;:&quot;#ffffff&quot;,&quot;bg_motif_left&quot;:false,&quot;hide_left_motif_on_mobile&quot;:false,&quot;bg_motif_right&quot;:false,&quot;hide_right_motif_on_mobile&quot;:false,&quot;quote_text&quot;:&quot;&lt;p&gt;&lt;span style=\\&quot;color: #9c7d33;\\&quot;&gt;&lt;em&gt;\\u201cI feel like these objects should have chips and they should have broken edges, because that\\u2019s the story they\\u2019re telling. It becomes boring if everything is too perfect, because then it has nothing to say. &lt;\\\/em&gt;&lt;\\\/span&gt;&lt;span style=\\&quot;color: #9c7d33;\\&quot;&gt;&lt;em&gt;It has not seen anything. It has not lived through anything.\\u201d&lt;\\\/em&gt;&lt;\\\/span&gt;&lt;\\\/p&gt;\\n&quot;,&quot;author_text&quot;:&quot;&quot;}'>\n\n<\/blockquote>\n\n\n\n\n\n\n\n<blockquote data-block_a2f5049ad623afa70546db075fad1f63 class=\"w-full image-text-pehchaan\"\ndata='{&quot;background_color&quot;:&quot;#fff8e2&quot;,&quot;media_type&quot;:&quot;Image&quot;,&quot;main_image&quot;:{&quot;ID&quot;:14318,&quot;id&quot;:14318,&quot;title&quot;:&quot;DSC_1067 (1)&quot;,&quot;filename&quot;:&quot;DSC_1067-1-1-scaled.webp&quot;,&quot;filesize&quot;:521428,&quot;url&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/DSC_1067-1-1-scaled.webp&quot;,&quot;link&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/stories\\\/memory-keepers-chapter-3\\\/dsc_1067-1-2\\\/&quot;,&quot;alt&quot;:&quot;&quot;,&quot;author&quot;:&quot;15&quot;,&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;name&quot;:&quot;dsc_1067-1-2&quot;,&quot;status&quot;:&quot;inherit&quot;,&quot;uploaded_to&quot;:14229,&quot;date&quot;:&quot;2025-05-14 07:38:01&quot;,&quot;modified&quot;:&quot;2025-05-14 07:38:01&quot;,&quot;menu_order&quot;:0,&quot;mime_type&quot;:&quot;image\\\/jpeg&quot;,&quot;type&quot;:&quot;image&quot;,&quot;subtype&quot;:&quot;jpeg&quot;,&quot;icon&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-includes\\\/images\\\/media\\\/default.png&quot;,&quot;width&quot;:2342,&quot;height&quot;:2560,&quot;sizes&quot;:{&quot;thumbnail&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/DSC_1067-1-1-scaled.webp&quot;,&quot;thumbnail-width&quot;:137,&quot;thumbnail-height&quot;:150,&quot;medium&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/DSC_1067-1-1-274x300.webp&quot;,&quot;medium-width&quot;:274,&quot;medium-height&quot;:300,&quot;medium_large&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/DSC_1067-1-1-scaled.webp&quot;,&quot;medium_large-width&quot;:768,&quot;medium_large-height&quot;:839,&quot;large&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/DSC_1067-1-1-scaled.webp&quot;,&quot;large-width&quot;:937,&quot;large-height&quot;:1024,&quot;1536x1536&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/DSC_1067-1-1-scaled.webp&quot;,&quot;1536x1536-width&quot;:1405,&quot;1536x1536-height&quot;:1536,&quot;2048x2048&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/DSC_1067-1-1-scaled.webp&quot;,&quot;2048x2048-width&quot;:1874,&quot;2048x2048-height&quot;:2048,&quot;menu_image&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/DSC_1067-1-1-scaled.webp&quot;,&quot;menu_image-width&quot;:180,&quot;menu_image-height&quot;:197,&quot;footer_background&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/DSC_1067-1-1-scaled.webp&quot;,&quot;footer_background-width&quot;:703,&quot;footer_background-height&quot;:768,&quot;desktop_banner_image&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/DSC_1067-1-1-scaled.webp&quot;,&quot;desktop_banner_image-width&quot;:686,&quot;desktop_banner_image-height&quot;:750,&quot;mobile_banner_image&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/DSC_1067-1-1-scaled.webp&quot;,&quot;mobile_banner_image-width&quot;:414,&quot;mobile_banner_image-height&quot;:453,&quot;discover_cards&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/DSC_1067-1-1-scaled.webp&quot;,&quot;discover_cards-width&quot;:229,&quot;discover_cards-height&quot;:250,&quot;stories_cards&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/DSC_1067-1-1-scaled.webp&quot;,&quot;stories_cards-width&quot;:350,&quot;stories_cards-height&quot;:383}},&quot;video&quot;:null,&quot;title&quot;:&quot;&quot;,&quot;body_text&quot;:&quot;&lt;p&gt;&lt;span style=\\&quot;color: #333333;\\&quot;&gt;For Neha, these aren\\u2019t objects of reverence but of lived reality. In antique silver teapots and creamers are vignettes of her grandfather\\u2019s tea. Cricket or news on the radio, with a tea set up in the veranda, complete with biscuits, sandwiches, and a tea cozy. &lt;\\\/span&gt;&lt;span style=\\&quot;color: #333333;\\&quot;&gt;And in her rituals of tea, these memories find modern expression. A silver tea service with milk, honey, and tea bag all separate \\u2014 served mild and watered down, the way her grandfather enjoyed his cup. The difference? Almond milk and a Good Earth tea pot \\u2014 one that holds many cups of tea, compared to the daintier antiques.&lt;\\\/span&gt;&lt;\\\/p&gt;\\n&quot;,&quot;sub_title&quot;:&quot;&quot;,&quot;cta_label&quot;:&quot;&quot;,&quot;cta_color&quot;:&quot;&quot;,&quot;cta_link&quot;:&quot;&quot;,&quot;image_position&quot;:&quot;Left&quot;,&quot;text_color&quot;:&quot;#bc9953&quot;,&quot;cta_type&quot;:&quot;Url&quot;,&quot;vimeo_id&quot;:null,&quot;aspect_ratio&quot;:null,&quot;cta_color_on_hover&quot;:&quot;&quot;,&quot;cta_background_color&quot;:&quot;&quot;}'>\n\n<\/blockquote>\n\n\n\n\n\n\n<blockquote data-block_e2d8d49175695d461bf90754ea3b2429 class=\"w-full product-card-static\" \ndata='{&quot;bg_color&quot;:&quot;#ffffff&quot;,&quot;section_title&quot;:&quot;&lt;p&gt;&lt;em&gt;Down Memory Lane&lt;\\\/em&gt;&lt;\\\/p&gt;\\n&quot;,&quot;cta_color&quot;:&quot;#bc9953&quot;,&quot;image_block&quot;:[{&quot;image&quot;:{&quot;ID&quot;:14341,&quot;id&quot;:14341,&quot;title&quot;:&quot;Group 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