{"id":3345,"date":"2024-03-06T06:43:18","date_gmt":"2024-03-06T06:43:04","guid":{"rendered":"https:\/\/gepoc.krenovate.com\/design-philosophy\/pehchaan\/craft\/"},"modified":"2024-05-23T15:53:34","modified_gmt":"2024-05-23T10:23:34","slug":"crafts","status":"publish","type":"page","link":"https:\/\/www.goodearth.in\/our-world\/design-philosophy\/pehchaan\/crafts\/","title":{"rendered":"Crafts"},"content":{"rendered":"\n<blockquote data-block_77337144bd1bbe770051cc06b28f73e2 class=\"w-full small-banner-template\"\ndata='{&quot;background_image_for_desktop&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Desktop_Banner-scaled.webp&quot;,&quot;background_image_for_mobile&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Crafts-jpg.webp&quot;,&quot;title&quot;:&quot;&lt;p&gt;Crafts&lt;\\\/p&gt;\\n&quot;,&quot;sub_title&quot;:&quot;&lt;p&gt;DESIGN PHILOSOPHY&lt;\\\/p&gt;\\n&quot;,&quot;overlay_color&quot;:&quot;#4c4c4c&quot;,&quot;overlay_transparency&quot;:&quot;15&quot;}'>\n\n<\/blockquote>\n\n\n\n\n\n<blockquote data-block_a37860452ed37a3085e8b1ed7da5e87e class=\"w-full sticky top-[55px] z-[100]\"\ndata='{&quot;menu-list&quot;:[{&quot;menu_title&quot;:&quot;CRAFTS&quot;,&quot;menu_url&quot;:&quot;\\\/crafts\\\/&quot;},{&quot;menu_title&quot;:&quot;MATERIALS&quot;,&quot;menu_url&quot;:&quot;\\\/materials\\\/&quot;}]}' id=\"pehchaan-menu\">\n\n<\/blockquote>\n\n\n\n\n<blockquote data-block_3e77d0382534e7af85b022e3b03bcea1 class=\"w-full pehchaan-description\"\ndata='{&quot;background_color&quot;:&quot;#f9f8f5&quot;,&quot;font_color&quot;:&quot;#191919&quot;,&quot;title&quot;:&quot;Proudly made in India&quot;,&quot;quote_text&quot;:&quot;&lt;p&gt;&lt;em&gt;\\u201cPehchaan is the discerning eye of the connoisseur. Someone who understands the nuances because he or she has the knowledge of the process of creation.\\u201d&lt;\\\/em&gt;&lt;\\\/p&gt;\\n&quot;,&quot;author_name&quot;:&quot;ANITA LAL&quot;,&quot;body_text&quot;:&quot;&lt;p&gt;We create sustainable luxury through a contemporary prism of Indian craft and culture, with the highest standard of care and attention to detail. We believe that design should be relevant, honest and connected. And in order to stay relevant, crafts need to be revitalised with new design energy.&lt;\\\/p&gt;\\n&lt;p&gt;&nbsp;&lt;\\\/p&gt;\\n&lt;p&gt;The pehchaan of our handcrafted objects lies in the finesse of its making, its attention to detail, and the originality of its design.&lt;\\\/p&gt;\\n&quot;}'>\n\n<\/blockquote>\n\n\n\n\n\n\n\n<blockquote data-block_261502099e3cab138c8e36ab4e6e0faa class=\"w-full image-text-pehchaan\"\ndata='{&quot;background_color&quot;:&quot;#c8dac0&quot;,&quot;media_type&quot;:&quot;Image&quot;,&quot;main_image&quot;:{&quot;ID&quot;:9634,&quot;id&quot;:9634,&quot;title&quot;:&quot;Craft Of Handblock Printing, Jaipur_14&quot;,&quot;filename&quot;:&quot;MicrosoftTeams-image-117-1.jpg&quot;,&quot;filesize&quot;:1623722,&quot;url&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/MicrosoftTeams-image-117-1.jpg&quot;,&quot;link&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/design-philosophy\\\/pehchaan\\\/crafts\\\/craft-of-handblock-printing-jaipur_14\\\/&quot;,&quot;alt&quot;:&quot;&quot;,&quot;author&quot;:&quot;6&quot;,&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;name&quot;:&quot;craft-of-handblock-printing-jaipur_14&quot;,&quot;status&quot;:&quot;inherit&quot;,&quot;uploaded_to&quot;:3345,&quot;date&quot;:&quot;2024-05-03 04:18:49&quot;,&quot;modified&quot;:&quot;2024-05-03 04:18:49&quot;,&quot;menu_order&quot;:0,&quot;mime_type&quot;:&quot;image\\\/jpeg&quot;,&quot;type&quot;:&quot;image&quot;,&quot;subtype&quot;:&quot;jpeg&quot;,&quot;icon&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-includes\\\/images\\\/media\\\/default.png&quot;,&quot;width&quot;:1920,&quot;height&quot;:1920,&quot;sizes&quot;:{&quot;thumbnail&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/MicrosoftTeams-image-117-1-150x150.jpg&quot;,&quot;thumbnail-width&quot;:150,&quot;thumbnail-height&quot;:150,&quot;medium&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/MicrosoftTeams-image-117-1-300x300.jpg&quot;,&quot;medium-width&quot;:300,&quot;medium-height&quot;:300,&quot;medium_large&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/MicrosoftTeams-image-117-1-768x768.jpg&quot;,&quot;medium_large-width&quot;:768,&quot;medium_large-height&quot;:768,&quot;large&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/MicrosoftTeams-image-117-1-1024x1024.jpg&quot;,&quot;large-width&quot;:1024,&quot;large-height&quot;:1024,&quot;1536x1536&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/MicrosoftTeams-image-117-1-1536x1536.jpg&quot;,&quot;1536x1536-width&quot;:1536,&quot;1536x1536-height&quot;:1536,&quot;2048x2048&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/MicrosoftTeams-image-117-1.jpg&quot;,&quot;2048x2048-width&quot;:1920,&quot;2048x2048-height&quot;:1920,&quot;menu_image&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/MicrosoftTeams-image-117-1-180x1920.jpg&quot;,&quot;menu_image-width&quot;:180,&quot;menu_image-height&quot;:1920,&quot;footer_background&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/MicrosoftTeams-image-117-1-1360x768.jpg&quot;,&quot;footer_background-width&quot;:1360,&quot;footer_background-height&quot;:768,&quot;desktop_banner_image&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/MicrosoftTeams-image-117-1-1460x750.jpg&quot;,&quot;desktop_banner_image-width&quot;:1460,&quot;desktop_banner_image-height&quot;:750,&quot;mobile_banner_image&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/MicrosoftTeams-image-117-1-414x560.jpg&quot;,&quot;mobile_banner_image-width&quot;:414,&quot;mobile_banner_image-height&quot;:560,&quot;discover_cards&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/MicrosoftTeams-image-117-1-370x250.jpg&quot;,&quot;discover_cards-width&quot;:370,&quot;discover_cards-height&quot;:250,&quot;stories_cards&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/MicrosoftTeams-image-117-1-350x1920.jpg&quot;,&quot;stories_cards-width&quot;:350,&quot;stories_cards-height&quot;:1920}},&quot;video&quot;:null,&quot;title&quot;:&quot;Hand Block Printing&quot;,&quot;body_text&quot;:&quot;&lt;p&gt;From the skill to transfer the finesse of lines on wood to the depth and play of colour on fabric, this meditative process requires the precision and focus of a master craftsman.&lt;\\\/p&gt;\\n&lt;p&gt;&nbsp;&lt;\\\/p&gt;\\n&lt;p&gt;Originating in China over 4000 years ago, block printing flourished in India under the patronage of the Mughal Empire and has continued to evolve ever since. Block printing has been a signature craft featured across Good Earth\\u2019s home and apparel collections for the past two decades. Working with the same master craftsmen from Rajasthan over the years has allowed for a collaborative design process with continuous innovations in design.&lt;\\\/p&gt;\\n&quot;,&quot;sub_title&quot;:&quot;&lt;p&gt;&lt;em&gt;An age-old Indian craft, where intricately hand-carved wooden blocks are skillfully stamped on textile to create repeating patterns.&lt;\\\/em&gt;&lt;\\\/p&gt;\\n&quot;,&quot;cta_label&quot;:&quot;WATCH THE VIDEO&quot;,&quot;cta_color&quot;:&quot;#191919&quot;,&quot;cta_link&quot;:null,&quot;image_position&quot;:&quot;Left&quot;,&quot;text_color&quot;:&quot;#191919&quot;,&quot;cta_type&quot;:&quot;Pop up&quot;,&quot;vimeo_id&quot;:&quot;686172445&quot;,&quot;aspect_ratio&quot;:&quot;16:9&quot;,&quot;cta_color_on_hover&quot;:&quot;#4c4c4c&quot;,&quot;cta_background_color&quot;:&quot;#ffffff&quot;}'>\n\n<\/blockquote>\n\n\n\n\n\n\n<blockquote data-block_f0049d4c6cb48a0b9efed751c8e0a2b0 class=\"w-full 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iconic crockery collections are created by our design team, guided by the vision of creative director Anita Lal. In-house artists hand-paint each motif, which are then carefully applied as artwork decals by highly skilled women at our Ballabgarh warehouse. A hand-painted 24-carat gold or platinum banding adds a signature flourish.&lt;\\\/p&gt;\\n&lt;p&gt;&nbsp;&lt;\\\/p&gt;\\n&lt;p&gt;The focus is on producing small volume of high-quality products, layered with vibrant design patterns and whimsical motifs.&lt;\\\/p&gt;\\n&quot;,&quot;sub_title&quot;:&quot;&lt;p&gt;&lt;em&gt;Fine bone china hand-decorated with our signature motifs and finished with 24-carat gold and platinum accents.&lt;\\\/em&gt;&lt;\\\/p&gt;\\n&quot;,&quot;cta_label&quot;:&quot;WATCH THE VIDEO&quot;,&quot;cta_color&quot;:&quot;#ffffff&quot;,&quot;cta_link&quot;:null,&quot;image_position&quot;:&quot;Right&quot;,&quot;text_color&quot;:&quot;#ffffff&quot;,&quot;cta_type&quot;:&quot;Pop up&quot;,&quot;vimeo_id&quot;:&quot;722436045&quot;,&quot;aspect_ratio&quot;:&quot;16:9&quot;,&quot;cta_color_on_hover&quot;:&quot;#000000&quot;,&quot;cta_background_color&quot;:&quot;#ffffff&quot;}'>\n\n<\/blockquote>\n\n\n\n\n\n\n<blockquote data-block_f402c237426724869c320fc81a91a7df class=\"w-full image-text-pehchaan\"\ndata='{&quot;background_color&quot;:&quot;#faf8ed&quot;,&quot;media_type&quot;:&quot;Image&quot;,&quot;main_image&quot;:{&quot;ID&quot;:10930,&quot;id&quot;:10930,&quot;title&quot;:&quot;Rectangle 275&quot;,&quot;filename&quot;:&quot;Rectangle-275-scaled.webp&quot;,&quot;filesize&quot;:153816,&quot;url&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/Rectangle-275-scaled.webp&quot;,&quot;link&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/design-philosophy\\\/pehchaan\\\/crafts\\\/rectangle-275\\\/&quot;,&quot;alt&quot;:&quot;&quot;,&quot;author&quot;:&quot;6&quot;,&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;name&quot;:&quot;rectangle-275&quot;,&quot;status&quot;:&quot;inherit&quot;,&quot;uploaded_to&quot;:3345,&quot;date&quot;:&quot;2024-05-23 10:19:18&quot;,&quot;modified&quot;:&quot;2024-05-23 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by tribal craftsmen in Orissa, Kansa has been used by generations for its anti-inflammatory and antiseptic properties. Good Earth recognised the potential of Kansa to be reintroduced into the modern Indian home and began working with the craftsmen to revive this languishing craft.&lt;\\\/p&gt;\\n&lt;p&gt;&nbsp;&lt;\\\/p&gt;\\n&lt;p&gt;The Good Earth Kansa range is characterised by a gleaming colour, and the quality and length of its \\u2018leher\\u2019 or the bell-like sound it makes when struck.&lt;\\\/p&gt;\\n&quot;,&quot;sub_title&quot;:&quot;&lt;p&gt;&lt;em&gt;Traditional serveware crafted in a bronze bell metal alloy, revered for its wellness benefits.&lt;\\\/em&gt;&lt;\\\/p&gt;\\n&quot;,&quot;cta_label&quot;:&quot;WATCH THE VIDEO&quot;,&quot;cta_color&quot;:&quot;#191919&quot;,&quot;cta_link&quot;:null,&quot;image_position&quot;:&quot;Left&quot;,&quot;text_color&quot;:&quot;#191919&quot;,&quot;cta_type&quot;:&quot;Pop 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hand-painted papier m\\u00e2ch\\u00e9 decor objects that are native to Kashmir.&lt;\\\/em&gt;&lt;\\\/p&gt;\\n&quot;,&quot;body_text&quot;:&quot;&lt;p&gt;Since 2011, the Good Earth design team has been working with artisans in Kashmir with a long-term view to create a new design vocabulary within a traditional form of art. 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Patched together and over-dyed in rich hues, our signature Katran jackets and home textiles are finished with subtle hand embroidery and gold-khari block printing, done by our in-house artisans.&lt;\\\/p&gt;\\n&quot;,&quot;sub_title&quot;:&quot;&lt;p&gt;&lt;em&gt;One-of-a-kind patchwork textiles, made from upcycled and overdyed fabric scraps.&lt;\\\/em&gt;&lt;\\\/p&gt;\\n&quot;,&quot;cta_label&quot;:&quot;WATCH THE VIDEO&quot;,&quot;cta_color&quot;:&quot;#ffffff&quot;,&quot;cta_link&quot;:null,&quot;image_position&quot;:&quot;Left&quot;,&quot;text_color&quot;:&quot;#ffffff&quot;,&quot;cta_type&quot;:&quot;Pop up&quot;,&quot;vimeo_id&quot;:&quot;658857414&quot;,&quot;aspect_ratio&quot;:&quot;4:5&quot;,&quot;cta_color_on_hover&quot;:&quot;#4c4c4c&quot;,&quot;cta_background_color&quot;:&quot;#ffffff&quot;}'>\n\n<\/blockquote>\n\n\n\n\n\n\n<blockquote data-block_2509da72931692bf1e38037f359595fd class=\"w-full 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our signature Gyasar brocade, we continue to apply contemporary design thinking to craft through technical innovation.&lt;\\\/p&gt;\\n&lt;p&gt;&nbsp;&lt;\\\/p&gt;\\n&lt;p&gt;In our iconic Kashi collection, there are four warp threads through each dent. Twice as much as average brocade, including 200 gms of gold zari. This creates a stunning trompe l\\u2019oeil effect, making the fabric seem delicately embroidered. Each Gyasar brocade cushion cover takes approximately six months to be made.&lt;\\\/p&gt;\\n&quot;,&quot;sub_title&quot;:&quot;&lt;p&gt;&lt;em&gt;Rich Benarasi textiles woven from satin silk and gold zari thread.&lt;\\\/em&gt;&lt;\\\/p&gt;\\n&quot;,&quot;cta_label&quot;:&quot;WATCH THE VIDEO&quot;,&quot;cta_color&quot;:&quot;#ffffff&quot;,&quot;cta_link&quot;:null,&quot;image_position&quot;:&quot;Right&quot;,&quot;text_color&quot;:&quot;#ffffff&quot;,&quot;cta_type&quot;:&quot;Pop up&quot;,&quot;vimeo_id&quot;:&quot;821909397&quot;,&quot;aspect_ratio&quot;:&quot;16:9&quot;,&quot;cta_color_on_hover&quot;:&quot;#4c4c4c&quot;,&quot;cta_background_color&quot;:&quot;#ffffff&quot;}'>\n\n<\/blockquote>\n\n\n\n\n\n\n<blockquote data-block_72b952d5f9e79b32108affb35fac2997 class=\"w-full image-text-pehchaan\"\ndata='{&quot;background_color&quot;:&quot;#183864&quot;,&quot;media_type&quot;:&quot;Image&quot;,&quot;main_image&quot;:{&quot;ID&quot;:10931,&quot;id&quot;:10931,&quot;title&quot;:&quot;Rectangle 276&quot;,&quot;filename&quot;:&quot;Rectangle-276-scaled.webp&quot;,&quot;filesize&quot;:414500,&quot;url&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/Rectangle-276-scaled.webp&quot;,&quot;link&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/design-philosophy\\\/pehchaan\\\/crafts\\\/rectangle-276\\\/&quot;,&quot;alt&quot;:&quot;&quot;,&quot;author&quot;:&quot;6&quot;,&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;name&quot;:&quot;rectangle-276&quot;,&quot;status&quot;:&quot;inherit&quot;,&quot;uploaded_to&quot;:3345,&quot;date&quot;:&quot;2024-05-23 10:19:35&quot;,&quot;modified&quot;:&quot;2024-05-23 10:19:35&quot;,&quot;menu_order&quot;:0,&quot;mime_type&quot;:&quot;image\\\/jpeg&quot;,&quot;type&quot;:&quot;image&quot;,&quot;subtype&quot;:&quot;jpeg&quot;,&quot;icon&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-includes\\\/images\\\/media\\\/default.png&quot;,&quot;width&quot;:2560,&quot;height&quot;:2374,&quot;sizes&quot;:{&quot;thumbnail&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/Rectangle-276-150x150.webp&quot;,&quot;thumbnail-width&quot;:150,&quot;thumbnail-height&quot;:150,&quot;medium&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/Rectangle-276-300x278.webp&quot;,&quot;medium-width&quot;:300,&quot;medium-height&quot;:278,&quot;medium_large&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/Rectangle-276-768x712.webp&quot;,&quot;medium_large-width&quot;:768,&quot;medium_large-height&quot;:712,&quot;large&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/Rectangle-276-1024x950.webp&quot;,&quot;large-width&quot;:1024,&quot;large-height&quot;:950,&quot;1536x1536&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/Rectangle-276-1536x1425.webp&quot;,&quot;1536x1536-width&quot;:1536,&quot;1536x1536-height&quot;:1425,&quot;2048x2048&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/Rectangle-276-2048x1899.webp&quot;,&quot;2048x2048-width&quot;:2048,&quot;2048x2048-height&quot;:1899,&quot;menu_image&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/Rectangle-276-scaled.webp&quot;,&quot;menu_image-width&quot;:180,&quot;menu_image-height&quot;:167,&quot;footer_background&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/Rectangle-276-1360x768.webp&quot;,&quot;footer_background-width&quot;:1360,&quot;footer_background-height&quot;:768,&quot;desktop_banner_image&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/Rectangle-276-1460x750.webp&quot;,&quot;desktop_banner_image-width&quot;:1460,&quot;desktop_banner_image-height&quot;:750,&quot;mobile_banner_image&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/Rectangle-276-414x560.webp&quot;,&quot;mobile_banner_image-width&quot;:414,&quot;mobile_banner_image-height&quot;:560,&quot;discover_cards&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/Rectangle-276-370x250.webp&quot;,&quot;discover_cards-width&quot;:370,&quot;discover_cards-height&quot;:250,&quot;stories_cards&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/Rectangle-276-scaled.webp&quot;,&quot;stories_cards-width&quot;:350,&quot;stories_cards-height&quot;:325}},&quot;video&quot;:null,&quot;title&quot;:&quot;Kalamkari&quot;,&quot;body_text&quot;:&quot;&lt;p&gt;Kalamkari evolved in the Golconda province, under the patronage of the Mughals. This is evident in the motifs, which draw on Persian designs like the tree of life, jaals, exotic fruits and flowers, animals, creepers, and stylised peacocks. These patterns are created using a combination of hand block printing and hand-painting, which is done using traditional natural dyes made with plants, jaggery, cane sugar, and even iron filings.&lt;\\\/p&gt;\\n&lt;p&gt;&nbsp;&lt;\\\/p&gt;\\n&lt;p&gt;Our Kalamkari collections are developed with a community of 95 artisans from the southern coastal town of Machlipatnam, once a thriving port and a centre for dyeing techniques that produced Kalamkari a few centuries ago.&lt;\\\/p&gt;\\n&quot;,&quot;sub_title&quot;:&quot;&lt;p&gt;&lt;em&gt;An age-old craft technique that uses hand processes and indigo, madder and siyahi natural dyes to create splendid nature-inspired motifs on cotton fabrics.&lt;\\\/em&gt;&lt;\\\/p&gt;\\n&quot;,&quot;cta_label&quot;:&quot;WATCH THE VIDEO&quot;,&quot;cta_color&quot;:&quot;#ffffff&quot;,&quot;cta_link&quot;:null,&quot;image_position&quot;:&quot;Left&quot;,&quot;text_color&quot;:&quot;#ffffff&quot;,&quot;cta_type&quot;:&quot;Pop up&quot;,&quot;vimeo_id&quot;:&quot;815372626&quot;,&quot;aspect_ratio&quot;:&quot;16:9&quot;,&quot;cta_color_on_hover&quot;:&quot;#4c4c4c&quot;,&quot;cta_background_color&quot;:&quot;#ffffff&quot;}'>\n\n<\/blockquote>\n\n\n\n\n\n\n<blockquote data-block_03dc9fcddd56a7d32b85975d6eea740c class=\"w-full banner-with-text\"\ndata='{&quot;background_color&quot;:&quot;#e6d6c7&quot;,&quot;background_image_desktop&quot;:{&quot;ID&quot;:10935,&quot;id&quot;:10935,&quot;title&quot;:&quot;Rectangle 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282&quot;,&quot;filename&quot;:&quot;Rectangle-282-scaled.webp&quot;,&quot;filesize&quot;:138604,&quot;url&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/Rectangle-282-scaled.webp&quot;,&quot;link&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/design-philosophy\\\/pehchaan\\\/crafts\\\/rectangle-282\\\/&quot;,&quot;alt&quot;:&quot;&quot;,&quot;author&quot;:&quot;6&quot;,&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;name&quot;:&quot;rectangle-282&quot;,&quot;status&quot;:&quot;inherit&quot;,&quot;uploaded_to&quot;:3345,&quot;date&quot;:&quot;2024-05-23 10:22:36&quot;,&quot;modified&quot;:&quot;2024-05-23 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decor accents, finely crafted and ornamented using heritage techniques.&lt;\\\/em&gt;&lt;\\\/p&gt;\\n&quot;,&quot;body_text&quot;:&quot;&lt;p&gt;In Moradabad, also known as \\u2018brass city,\\u2019 streets echo with the sounds of skilled artisans using a motley of tools on brassware to complex patterns of intricate detailing.&lt;\\\/p&gt;\\n&lt;p&gt;&nbsp;&lt;\\\/p&gt;\\n&lt;p&gt;Our metalwork decor pieces are finished using a range of traditional hand skills including etching, embossing and engraving, which are now practised by a few remaining master artisans. 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Blankets&quot;,&quot;body_text&quot;:&quot;&lt;p&gt;Featuring two layers of hand block printed muslin that envelope soft cotton batting, stitched together by hand, our tulai is a summer favourite.&lt;\\\/p&gt;\\n&lt;p&gt;&nbsp;&lt;\\\/p&gt;\\n&lt;p&gt;A lighter covering &#8211; Dohar is made by stitching together three layers of fine muslin with a patterned flange that offers all day comfort.&lt;\\\/p&gt;\\n&quot;,&quot;sub_title&quot;:&quot;&lt;p&gt;&lt;em&gt;Summer wraps with fine hand finishing and cloudlike comfort, crafted by our master artisans in Jaipur.&lt;\\\/em&gt;&lt;\\\/p&gt;\\n&quot;,&quot;cta_label&quot;:&quot;WATCH THE VIDEO&quot;,&quot;cta_color&quot;:&quot;#191919&quot;,&quot;cta_link&quot;:null,&quot;image_position&quot;:&quot;Right&quot;,&quot;text_color&quot;:&quot;#191919&quot;,&quot;cta_type&quot;:&quot;Pop 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