{"id":3349,"date":"2024-03-06T06:44:18","date_gmt":"2024-03-06T06:44:04","guid":{"rendered":"https:\/\/gepoc.krenovate.com\/design-philosophy\/pehchaan\/materials\/"},"modified":"2024-10-09T11:28:40","modified_gmt":"2024-10-09T05:58:40","slug":"materials","status":"publish","type":"page","link":"https:\/\/www.goodearth.in\/our-world\/design-philosophy\/pehchaan\/materials\/","title":{"rendered":"Materials"},"content":{"rendered":"\n<blockquote data-block_504e7d40c79bf2cf306080ab9014f7a3 class=\"w-full small-banner-template\"\ndata='{&quot;background_image_for_desktop&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Materials_TopBAnner-scaled.webp&quot;,&quot;background_image_for_mobile&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Crafts-1-jpg.webp&quot;,&quot;title&quot;:&quot;&lt;p&gt;Materials&lt;\\\/p&gt;\\n&quot;,&quot;sub_title&quot;:&quot;&lt;p&gt;DESIGN PHILOSOPHY&lt;\\\/p&gt;\\n&quot;,&quot;overlay_color&quot;:&quot;#4c4c4c&quot;,&quot;overlay_transparency&quot;:&quot;35&quot;}'>\n\n<\/blockquote>\n\n\n\n\n\n<blockquote data-block_9a41283d69e8231e1f0e46efaa219fd9 class=\"w-full sticky top-[55px] z-[100]\"\ndata='{&quot;menu-list&quot;:[{&quot;menu_title&quot;:&quot;CRAFTS&quot;,&quot;menu_url&quot;:&quot;\\\/crafts\\\/&quot;},{&quot;menu_title&quot;:&quot;MATERIALS&quot;,&quot;menu_url&quot;:&quot;\\\/materials\\\/&quot;}]}' id=\"pehchaan-menu\">\n\n<\/blockquote>\n\n\n\n\n<blockquote data-block_d79912f40735e8e63224ea3fd9af247a class=\"w-full pehchaan-description\"\ndata='{&quot;background_color&quot;:&quot;#f9f8f5&quot;,&quot;font_color&quot;:&quot;#191919&quot;,&quot;title&quot;:&quot;Good design begins with good material.&quot;,&quot;quote_text&quot;:&quot;&quot;,&quot;author_name&quot;:&quot;&quot;,&quot;body_text&quot;:&quot;&lt;p&gt;We are conscious about the longevity of our designs, the quality and finesse in their creation, and their long-term impact on the environment. To this effect, choosing the right materials is a cornerstone of our design process&lt;strong&gt;.&lt;\\\/strong&gt;&lt;\\\/p&gt;\\n&quot;}'>\n\n<\/blockquote>\n\n\n\n\n\n\n\n<blockquote data-block_12f1c723559d225ff3ffc2ca3fedc87e class=\"w-full image-text-pehchaan\"\ndata='{&quot;background_color&quot;:&quot;#ede6df&quot;,&quot;media_type&quot;:&quot;Image&quot;,&quot;main_image&quot;:{&quot;ID&quot;:8506,&quot;id&quot;:8506,&quot;title&quot;:&quot;Organic Cotton&quot;,&quot;filename&quot;:&quot;Organic-Cotton-jpg.webp&quot;,&quot;filesize&quot;:154180,&quot;url&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Organic-Cotton-jpg.webp&quot;,&quot;link&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/design-philosophy\\\/pehchaan\\\/materials\\\/organic-cotton\\\/&quot;,&quot;alt&quot;:&quot;&quot;,&quot;author&quot;:&quot;1&quot;,&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;name&quot;:&quot;organic-cotton&quot;,&quot;status&quot;:&quot;inherit&quot;,&quot;uploaded_to&quot;:3349,&quot;date&quot;:&quot;2024-04-23 07:35:09&quot;,&quot;modified&quot;:&quot;2024-04-23 07:35:09&quot;,&quot;menu_order&quot;:0,&quot;mime_type&quot;:&quot;image\\\/jpeg&quot;,&quot;type&quot;:&quot;image&quot;,&quot;subtype&quot;:&quot;jpeg&quot;,&quot;icon&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-includes\\\/images\\\/media\\\/default.png&quot;,&quot;width&quot;:2400,&quot;height&quot;:2360,&quot;sizes&quot;:{&quot;thumbnail&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Organic-Cotton-150x150.webp&quot;,&quot;thumbnail-width&quot;:150,&quot;thumbnail-height&quot;:150,&quot;medium&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Organic-Cotton-300x295.webp&quot;,&quot;medium-width&quot;:300,&quot;medium-height&quot;:295,&quot;medium_large&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Organic-Cotton-768x755.webp&quot;,&quot;medium_large-width&quot;:768,&quot;medium_large-height&quot;:755,&quot;large&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Organic-Cotton-1024x1007.webp&quot;,&quot;large-width&quot;:1024,&quot;large-height&quot;:1007,&quot;1536x1536&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Organic-Cotton-1536x1510.webp&quot;,&quot;1536x1536-width&quot;:1536,&quot;1536x1536-height&quot;:1510,&quot;2048x2048&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Organic-Cotton-2048x2014.webp&quot;,&quot;2048x2048-width&quot;:2048,&quot;2048x2048-height&quot;:2014,&quot;menu_image&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Organic-Cotton-180x2360.webp&quot;,&quot;menu_image-width&quot;:180,&quot;menu_image-height&quot;:2360,&quot;footer_background&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Organic-Cotton-1360x768.webp&quot;,&quot;footer_background-width&quot;:1360,&quot;footer_background-height&quot;:768,&quot;desktop_banner_image&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Organic-Cotton-1460x750.webp&quot;,&quot;desktop_banner_image-width&quot;:1460,&quot;desktop_banner_image-height&quot;:750,&quot;mobile_banner_image&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Organic-Cotton-414x560.webp&quot;,&quot;mobile_banner_image-width&quot;:414,&quot;mobile_banner_image-height&quot;:560,&quot;discover_cards&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Organic-Cotton-370x250.webp&quot;,&quot;discover_cards-width&quot;:370,&quot;discover_cards-height&quot;:250,&quot;stories_cards&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Organic-Cotton-350x2360.webp&quot;,&quot;stories_cards-width&quot;:350,&quot;stories_cards-height&quot;:2360}},&quot;video&quot;:null,&quot;title&quot;:&quot;Organic Cotton&quot;,&quot;body_text&quot;:&quot;&lt;p&gt;We source our organic cotton from Tamil Nadu, where the materials are grown without pesticides or fertiliser, which ensures the health of soil is maintained in the long term. Fabric spun from organic cotton has a soft and natural handfeel.&lt;\\\/p&gt;\\n&quot;,&quot;sub_title&quot;:&quot;&lt;p&gt;&lt;em&gt;Our signature linens for home and bed begin with the finest quality certified organic cotton.&lt;\\\/em&gt;&lt;\\\/p&gt;\\n&quot;,&quot;cta_label&quot;:&quot;SHOP&quot;,&quot;cta_color&quot;:&quot;#191919&quot;,&quot;cta_link&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/search\\\/?q=organic%20cotton&quot;,&quot;image_position&quot;:&quot;Left&quot;,&quot;text_color&quot;:&quot;#191919&quot;,&quot;cta_type&quot;:&quot;Url&quot;,&quot;vimeo_id&quot;:null,&quot;aspect_ratio&quot;:null,&quot;cta_color_on_hover&quot;:&quot;#4c4c4c&quot;,&quot;cta_background_color&quot;:&quot;#ffffff&quot;}'>\n\n<\/blockquote>\n\n\n\n\n\n\n<blockquote data-block_8e9a7034541407d0293ea2d37d618f41 class=\"w-full image-text-pehchaan\"\ndata='{&quot;background_color&quot;:&quot;#f5f3ea&quot;,&quot;media_type&quot;:&quot;Image&quot;,&quot;main_image&quot;:{&quot;ID&quot;:8511,&quot;id&quot;:8511,&quot;title&quot;:&quot;Malkha&quot;,&quot;filename&quot;:&quot;Malkha-jpg.webp&quot;,&quot;filesize&quot;:178384,&quot;url&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Malkha-jpg.webp&quot;,&quot;link&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/design-philosophy\\\/pehchaan\\\/materials\\\/malkha\\\/&quot;,&quot;alt&quot;:&quot;&quot;,&quot;author&quot;:&quot;1&quot;,&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;name&quot;:&quot;malkha&quot;,&quot;status&quot;:&quot;inherit&quot;,&quot;uploaded_to&quot;:3349,&quot;date&quot;:&quot;2024-04-23 07:36:50&quot;,&quot;modified&quot;:&quot;2024-04-23 07:36:50&quot;,&quot;menu_order&quot;:0,&quot;mime_type&quot;:&quot;image\\\/jpeg&quot;,&quot;type&quot;:&quot;image&quot;,&quot;subtype&quot;:&quot;jpeg&quot;,&quot;icon&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-includes\\\/images\\\/media\\\/default.png&quot;,&quot;width&quot;:2400,&quot;height&quot;:2360,&quot;sizes&quot;:{&quot;thumbnail&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Malkha-150x150.webp&quot;,&quot;thumbnail-width&quot;:150,&quot;thumbnail-height&quot;:150,&quot;medium&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Malkha-300x295.webp&quot;,&quot;medium-width&quot;:300,&quot;medium-height&quot;:295,&quot;medium_large&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Malkha-768x755.webp&quot;,&quot;medium_large-width&quot;:768,&quot;medium_large-height&quot;:755,&quot;large&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Malkha-1024x1007.webp&quot;,&quot;large-width&quot;:1024,&quot;large-height&quot;:1007,&quot;1536x1536&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Malkha-1536x1510.webp&quot;,&quot;1536x1536-width&quot;:1536,&quot;1536x1536-height&quot;:1510,&quot;2048x2048&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Malkha-2048x2014.webp&quot;,&quot;2048x2048-width&quot;:2048,&quot;2048x2048-height&quot;:2014,&quot;menu_image&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Malkha-180x2360.webp&quot;,&quot;menu_image-width&quot;:180,&quot;menu_image-height&quot;:2360,&quot;footer_background&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Malkha-1360x768.webp&quot;,&quot;footer_background-width&quot;:1360,&quot;footer_background-height&quot;:768,&quot;desktop_banner_image&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Malkha-1460x750.webp&quot;,&quot;desktop_banner_image-width&quot;:1460,&quot;desktop_banner_image-height&quot;:750,&quot;mobile_banner_image&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Malkha-414x560.webp&quot;,&quot;mobile_banner_image-width&quot;:414,&quot;mobile_banner_image-height&quot;:560,&quot;discover_cards&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Malkha-370x250.webp&quot;,&quot;discover_cards-width&quot;:370,&quot;discover_cards-height&quot;:250,&quot;stories_cards&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Malkha-350x2360.webp&quot;,&quot;stories_cards-width&quot;:350,&quot;stories_cards-height&quot;:2360}},&quot;video&quot;:null,&quot;title&quot;:&quot;Malkha&quot;,&quot;body_text&quot;:&quot;&lt;p&gt;Malkha is a naturally dyed, handwoven handloom cotton fabric from Telangana. The fabrics are woven by skilled weaver families on handlooms, from cotton grown by smallholder farmer families. The malkha process puts the intermediate stage of cotton spinning back in the village, using specialised small-scale machines, making the entire textile chain village-based. The resulting fabric is soft, it breathes, absorbs, holds colour and reflects its handmade heritage in its texture.&lt;\\\/p&gt;\\n&quot;,&quot;sub_title&quot;:&quot;&lt;p&gt;&lt;em&gt;Our in-house apparel lines highlight the versatility of Malkha fabric.&lt;\\\/em&gt;&lt;\\\/p&gt;\\n&quot;,&quot;cta_label&quot;:&quot;&quot;,&quot;cta_color&quot;:&quot;&quot;,&quot;cta_link&quot;:&quot;&quot;,&quot;image_position&quot;:&quot;Right&quot;,&quot;text_color&quot;:&quot;#191919&quot;,&quot;cta_type&quot;:&quot;Url&quot;,&quot;vimeo_id&quot;:null,&quot;aspect_ratio&quot;:null,&quot;cta_color_on_hover&quot;:&quot;&quot;,&quot;cta_background_color&quot;:&quot;&quot;}'>\n\n<\/blockquote>\n\n\n\n\n\n\n<blockquote data-block_82e78d6b1e3860e7922f7c95ec99f0d2 class=\"w-full image-text-pehchaan\"\ndata='{&quot;background_color&quot;:&quot;#e3e2e0&quot;,&quot;media_type&quot;:&quot;Image&quot;,&quot;main_image&quot;:{&quot;ID&quot;:8509,&quot;id&quot;:8509,&quot;title&quot;:&quot;Kala Cotton&quot;,&quot;filename&quot;:&quot;Kala-Cotton-jpg.webp&quot;,&quot;filesize&quot;:957310,&quot;url&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Kala-Cotton-jpg.webp&quot;,&quot;link&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/design-philosophy\\\/pehchaan\\\/materials\\\/kala-cotton\\\/&quot;,&quot;alt&quot;:&quot;&quot;,&quot;author&quot;:&quot;1&quot;,&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;name&quot;:&quot;kala-cotton&quot;,&quot;status&quot;:&quot;inherit&quot;,&quot;uploaded_to&quot;:3349,&quot;date&quot;:&quot;2024-04-23 07:36:42&quot;,&quot;modified&quot;:&quot;2024-04-23 07:36:42&quot;,&quot;menu_order&quot;:0,&quot;mime_type&quot;:&quot;image\\\/jpeg&quot;,&quot;type&quot;:&quot;image&quot;,&quot;subtype&quot;:&quot;jpeg&quot;,&quot;icon&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-includes\\\/images\\\/media\\\/default.png&quot;,&quot;width&quot;:2400,&quot;height&quot;:2360,&quot;sizes&quot;:{&quot;thumbnail&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Kala-Cotton-150x150.webp&quot;,&quot;thumbnail-width&quot;:150,&quot;thumbnail-height&quot;:150,&quot;medium&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Kala-Cotton-300x295.webp&quot;,&quot;medium-width&quot;:300,&quot;medium-height&quot;:295,&quot;medium_large&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Kala-Cotton-768x755.webp&quot;,&quot;medium_large-width&quot;:768,&quot;medium_large-height&quot;:755,&quot;large&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Kala-Cotton-1024x1007.webp&quot;,&quot;large-width&quot;:1024,&quot;large-height&quot;:1007,&quot;1536x1536&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Kala-Cotton-1536x1510.webp&quot;,&quot;1536x1536-width&quot;:1536,&quot;1536x1536-height&quot;:1510,&quot;2048x2048&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Kala-Cotton-2048x2014.webp&quot;,&quot;2048x2048-width&quot;:2048,&quot;2048x2048-height&quot;:2014,&quot;menu_image&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Kala-Cotton-180x2360.webp&quot;,&quot;menu_image-width&quot;:180,&quot;menu_image-height&quot;:2360,&quot;footer_background&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Kala-Cotton-1360x768.webp&quot;,&quot;footer_background-width&quot;:1360,&quot;footer_background-height&quot;:768,&quot;desktop_banner_image&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Kala-Cotton-1460x750.webp&quot;,&quot;desktop_banner_image-width&quot;:1460,&quot;desktop_banner_image-height&quot;:750,&quot;mobile_banner_image&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Kala-Cotton-414x560.webp&quot;,&quot;mobile_banner_image-width&quot;:414,&quot;mobile_banner_image-height&quot;:560,&quot;discover_cards&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Kala-Cotton-370x250.webp&quot;,&quot;discover_cards-width&quot;:370,&quot;discover_cards-height&quot;:250,&quot;stories_cards&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Kala-Cotton-350x2360.webp&quot;,&quot;stories_cards-width&quot;:350,&quot;stories_cards-height&quot;:2360}},&quot;video&quot;:null,&quot;title&quot;:&quot;Kala Cotton&quot;,&quot;body_text&quot;:&quot;&lt;p&gt;Indigenous to the Kutch region, kala cotton is an organic fabric, spun from pesticide and synthetic fertilizer-free cotton. It is a purely rain-fed crop that has a high tolerance for both disease and pests, and requires minimal investment. It is resilient and resurgent in the face of difficult land conditions. We worked with the weavers of Kutch to develop the striped kala cotton fabrics of FLOW.&lt;\\\/p&gt;\\n&quot;,&quot;sub_title&quot;:&quot;&lt;p&gt;&lt;em&gt;A staple fabric from our FLOW apparel collection.&lt;\\\/em&gt;&lt;\\\/p&gt;\\n&quot;,&quot;cta_label&quot;:&quot;&quot;,&quot;cta_color&quot;:&quot;&quot;,&quot;cta_link&quot;:&quot;&quot;,&quot;image_position&quot;:&quot;Left&quot;,&quot;text_color&quot;:&quot;#191919&quot;,&quot;cta_type&quot;:&quot;Url&quot;,&quot;vimeo_id&quot;:null,&quot;aspect_ratio&quot;:null,&quot;cta_color_on_hover&quot;:&quot;&quot;,&quot;cta_background_color&quot;:&quot;&quot;}'>\n\n<\/blockquote>\n\n\n\n\n\n\n<blockquote data-block_dc1d997c5253598978aec3165eee4ec3 class=\"w-full banner-with-text\"\ndata='{&quot;background_color&quot;:&quot;#183864&quot;,&quot;background_image_desktop&quot;:{&quot;ID&quot;:8508,&quot;id&quot;:8508,&quot;title&quot;:&quot;Group 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Natural Dye&quot;,&quot;sub_title&quot;:&quot;&lt;p&gt;&lt;em&gt;A much-loved Good Earth colour that features widely in our apparel and home collections.\\u200b&lt;\\\/em&gt;&lt;\\\/p&gt;\\n&quot;,&quot;body_text&quot;:&quot;&lt;p&gt;We source the highest quality indigo from villages outside Hyderabad, using the traditional indigo reduction process. Large vats of indigo ferra leaves are fermented for several days with slate, lime and other materials. The vat is placed underground to maintain correct temperatures. This complex fermentation requires expert dyers, and is not commonly practiced. The resulting dye is softer, and better for the skin.&lt;\\\/p&gt;\\n&quot;,&quot;cta_label&quot;:&quot;&quot;,&quot;cta_color&quot;:&quot;#ffffff&quot;,&quot;cta_type&quot;:&quot;Url&quot;,&quot;cta_link&quot;:&quot;&quot;,&quot;vimeo_id&quot;:null,&quot;aspect_ratio&quot;:null,&quot;cta_color_on_hover&quot;:&quot;#191919&quot;,&quot;cta_background_color&quot;:&quot;#ffffff&quot;,&quot;text_position&quot;:&quot;Left&quot;}'>\n\n<\/blockquote>\n\n\n\n\n\n\n\n<blockquote data-block_6a73488a69c47c6baf89613ad3e44eff class=\"w-full image-text-pehchaan\"\ndata='{&quot;background_color&quot;:&quot;#ddd9d3&quot;,&quot;media_type&quot;:&quot;Image&quot;,&quot;main_image&quot;:{&quot;ID&quot;:8516,&quot;id&quot;:8516,&quot;title&quot;:&quot;Linen&quot;,&quot;filename&quot;:&quot;Linen-jpg.webp&quot;,&quot;filesize&quot;:680350,&quot;url&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Linen-jpg.webp&quot;,&quot;link&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/design-philosophy\\\/pehchaan\\\/materials\\\/linen\\\/&quot;,&quot;alt&quot;:&quot;&quot;,&quot;author&quot;:&quot;1&quot;,&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;name&quot;:&quot;linen&quot;,&quot;status&quot;:&quot;inherit&quot;,&quot;uploaded_to&quot;:3349,&quot;date&quot;:&quot;2024-04-23 07:39:23&quot;,&quot;modified&quot;:&quot;2024-04-23 07:39:23&quot;,&quot;menu_order&quot;:0,&quot;mime_type&quot;:&quot;image\\\/jpeg&quot;,&quot;type&quot;:&quot;image&quot;,&quot;subtype&quot;:&quot;jpeg&quot;,&quot;icon&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-includes\\\/images\\\/media\\\/default.png&quot;,&quot;width&quot;:2400,&quot;height&quot;:2360,&quot;sizes&quot;:{&quot;thumbnail&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Linen-150x150.webp&quot;,&quot;thumbnail-width&quot;:150,&quot;thumbnail-height&quot;:150,&quot;medium&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Linen-300x295.webp&quot;,&quot;medium-width&quot;:300,&quot;medium-height&quot;:295,&quot;medium_large&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Linen-768x755.webp&quot;,&quot;medium_large-width&quot;:768,&quot;medium_large-height&quot;:755,&quot;large&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Linen-1024x1007.webp&quot;,&quot;large-width&quot;:1024,&quot;large-height&quot;:1007,&quot;1536x1536&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Linen-1536x1510.webp&quot;,&quot;1536x1536-width&quot;:1536,&quot;1536x1536-height&quot;:1510,&quot;2048x2048&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Linen-2048x2014.webp&quot;,&quot;2048x2048-width&quot;:2048,&quot;2048x2048-height&quot;:2014,&quot;menu_image&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Linen-180x2360.webp&quot;,&quot;menu_image-width&quot;:180,&quot;menu_image-height&quot;:2360,&quot;footer_background&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Linen-1360x768.webp&quot;,&quot;footer_background-width&quot;:1360,&quot;footer_background-height&quot;:768,&quot;desktop_banner_image&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Linen-1460x750.webp&quot;,&quot;desktop_banner_image-width&quot;:1460,&quot;desktop_banner_image-height&quot;:750,&quot;mobile_banner_image&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Linen-414x560.webp&quot;,&quot;mobile_banner_image-width&quot;:414,&quot;mobile_banner_image-height&quot;:560,&quot;discover_cards&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Linen-370x250.webp&quot;,&quot;discover_cards-width&quot;:370,&quot;discover_cards-height&quot;:250,&quot;stories_cards&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Linen-350x2360.webp&quot;,&quot;stories_cards-width&quot;:350,&quot;stories_cards-height&quot;:2360}},&quot;video&quot;:null,&quot;title&quot;:&quot;Handloom Linen&quot;,&quot;body_text&quot;:&quot;&lt;p&gt;Linen is a textile made up of flax plant that can grow with minimal care, less water and fertilizers, which makes it more sustainable to use. The finished fabric is smooth and gets softer with every wash. Its tendency to dry fast makes it a fabric of choice for long summer days and tropical climes.&lt;\\\/p&gt;\\n&quot;,&quot;sub_title&quot;:&quot;&lt;p&gt;&lt;em&gt;A natural fibre that softens as it ages, linen is widely used in both our home and apparel collections.&lt;\\\/em&gt;&lt;\\\/p&gt;\\n&quot;,&quot;cta_label&quot;:&quot;&quot;,&quot;cta_color&quot;:&quot;&quot;,&quot;cta_link&quot;:&quot;&quot;,&quot;image_position&quot;:&quot;Left&quot;,&quot;text_color&quot;:&quot;#191919&quot;,&quot;cta_type&quot;:&quot;Url&quot;,&quot;vimeo_id&quot;:null,&quot;aspect_ratio&quot;:null,&quot;cta_color_on_hover&quot;:&quot;&quot;,&quot;cta_background_color&quot;:&quot;&quot;}'>\n\n<\/blockquote>\n\n\n\n\n\n\n<blockquote data-block_86e2b2513eda0762f7ba8bae9f7e4488 class=\"w-full image-text-pehchaan\"\ndata='{&quot;background_color&quot;:&quot;#f0ece6&quot;,&quot;media_type&quot;:&quot;Image&quot;,&quot;main_image&quot;:{&quot;ID&quot;:8519,&quot;id&quot;:8519,&quot;title&quot;:&quot;soya&quot;,&quot;filename&quot;:&quot;soya-jpg.webp&quot;,&quot;filesize&quot;:203726,&quot;url&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/soya-jpg.webp&quot;,&quot;link&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/design-philosophy\\\/pehchaan\\\/materials\\\/soya\\\/&quot;,&quot;alt&quot;:&quot;&quot;,&quot;author&quot;:&quot;1&quot;,&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;name&quot;:&quot;soya&quot;,&quot;status&quot;:&quot;inherit&quot;,&quot;uploaded_to&quot;:3349,&quot;date&quot;:&quot;2024-04-23 07:39:35&quot;,&quot;modified&quot;:&quot;2024-04-23 07:39:35&quot;,&quot;menu_order&quot;:0,&quot;mime_type&quot;:&quot;image\\\/jpeg&quot;,&quot;type&quot;:&quot;image&quot;,&quot;subtype&quot;:&quot;jpeg&quot;,&quot;icon&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-includes\\\/images\\\/media\\\/default.png&quot;,&quot;width&quot;:2400,&quot;height&quot;:2360,&quot;sizes&quot;:{&quot;thumbnail&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/soya-150x150.webp&quot;,&quot;thumbnail-width&quot;:150,&quot;thumbnail-height&quot;:150,&quot;medium&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/soya-300x295.webp&quot;,&quot;medium-width&quot;:300,&quot;medium-height&quot;:295,&quot;medium_large&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/soya-768x755.webp&quot;,&quot;medium_large-width&quot;:768,&quot;medium_large-height&quot;:755,&quot;large&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/soya-1024x1007.webp&quot;,&quot;large-width&quot;:1024,&quot;large-height&quot;:1007,&quot;1536x1536&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/soya-1536x1510.webp&quot;,&quot;1536x1536-width&quot;:1536,&quot;1536x1536-height&quot;:1510,&quot;2048x2048&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/soya-2048x2014.webp&quot;,&quot;2048x2048-width&quot;:2048,&quot;2048x2048-height&quot;:2014,&quot;menu_image&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/soya-180x2360.webp&quot;,&quot;menu_image-width&quot;:180,&quot;menu_image-height&quot;:2360,&quot;footer_background&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/soya-1360x768.webp&quot;,&quot;footer_background-width&quot;:1360,&quot;footer_background-height&quot;:768,&quot;desktop_banner_image&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/soya-1460x750.webp&quot;,&quot;desktop_banner_image-width&quot;:1460,&quot;desktop_banner_image-height&quot;:750,&quot;mobile_banner_image&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/soya-414x560.webp&quot;,&quot;mobile_banner_image-width&quot;:414,&quot;mobile_banner_image-height&quot;:560,&quot;discover_cards&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/soya-370x250.webp&quot;,&quot;discover_cards-width&quot;:370,&quot;discover_cards-height&quot;:250,&quot;stories_cards&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/soya-350x2360.webp&quot;,&quot;stories_cards-width&quot;:350,&quot;stories_cards-height&quot;:2360}},&quot;video&quot;:null,&quot;title&quot;:&quot;Soya Bean Protein Fibre&quot;,&quot;body_text&quot;:&quot;&lt;p&gt;Soya Bean Protein Fibre is an advanced, sustainable, re-generated fibre made of soya bean cake. SPF has anti-microbial characteristics that prevent the development of bacteria&lt;\\\/p&gt;\\n&quot;,&quot;sub_title&quot;:&quot;&lt;p&gt;&lt;em&gt;A sustainable material used in our cushion fillers.&lt;\\\/em&gt;&lt;\\\/p&gt;\\n&quot;,&quot;cta_label&quot;:&quot;&quot;,&quot;cta_color&quot;:&quot;&quot;,&quot;cta_link&quot;:&quot;&quot;,&quot;image_position&quot;:&quot;Right&quot;,&quot;text_color&quot;:&quot;#191919&quot;,&quot;cta_type&quot;:&quot;Url&quot;,&quot;vimeo_id&quot;:null,&quot;aspect_ratio&quot;:null,&quot;cta_color_on_hover&quot;:&quot;&quot;,&quot;cta_background_color&quot;:&quot;&quot;}'>\n\n<\/blockquote>\n\n\n\n\n\n\n<blockquote data-block_681dab3614f4e4e1667449dc0fbeb1f5 class=\"w-full image-text-pehchaan\"\ndata='{&quot;background_color&quot;:&quot;#ddded0&quot;,&quot;media_type&quot;:&quot;Image&quot;,&quot;main_image&quot;:{&quot;ID&quot;:10929,&quot;id&quot;:10929,&quot;title&quot;:&quot;Rectangle 198&quot;,&quot;filename&quot;:&quot;Rectangle-198-scaled.webp&quot;,&quot;filesize&quot;:689708,&quot;url&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/Rectangle-198-scaled.webp&quot;,&quot;link&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/design-philosophy\\\/pehchaan\\\/crafts\\\/rectangle-198-2\\\/&quot;,&quot;alt&quot;:&quot;&quot;,&quot;author&quot;:&quot;6&quot;,&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;name&quot;:&quot;rectangle-198-2&quot;,&quot;status&quot;:&quot;inherit&quot;,&quot;uploaded_to&quot;:3345,&quot;date&quot;:&quot;2024-05-23 10:19:00&quot;,&quot;modified&quot;:&quot;2024-05-23 10:19:00&quot;,&quot;menu_order&quot;:0,&quot;mime_type&quot;:&quot;image\\\/jpeg&quot;,&quot;type&quot;:&quot;image&quot;,&quot;subtype&quot;:&quot;jpeg&quot;,&quot;icon&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-includes\\\/images\\\/media\\\/default.png&quot;,&quot;width&quot;:2560,&quot;height&quot;:2374,&quot;sizes&quot;:{&quot;thumbnail&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/Rectangle-198-150x150.webp&quot;,&quot;thumbnail-width&quot;:150,&quot;thumbnail-height&quot;:150,&quot;medium&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/Rectangle-198-300x278.webp&quot;,&quot;medium-width&quot;:300,&quot;medium-height&quot;:278,&quot;medium_large&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/Rectangle-198-768x712.webp&quot;,&quot;medium_large-width&quot;:768,&quot;medium_large-height&quot;:712,&quot;large&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/Rectangle-198-1024x950.webp&quot;,&quot;large-width&quot;:1024,&quot;large-height&quot;:950,&quot;1536x1536&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/Rectangle-198-1536x1425.webp&quot;,&quot;1536x1536-width&quot;:1536,&quot;1536x1536-height&quot;:1425,&quot;2048x2048&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/Rectangle-198-2048x1899.webp&quot;,&quot;2048x2048-width&quot;:2048,&quot;2048x2048-height&quot;:1899,&quot;menu_image&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/Rectangle-198-scaled.webp&quot;,&quot;menu_image-width&quot;:180,&quot;menu_image-height&quot;:167,&quot;footer_background&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/Rectangle-198-1360x768.webp&quot;,&quot;footer_background-width&quot;:1360,&quot;footer_background-height&quot;:768,&quot;desktop_banner_image&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/Rectangle-198-1460x750.webp&quot;,&quot;desktop_banner_image-width&quot;:1460,&quot;desktop_banner_image-height&quot;:750,&quot;mobile_banner_image&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/Rectangle-198-414x560.webp&quot;,&quot;mobile_banner_image-width&quot;:414,&quot;mobile_banner_image-height&quot;:560,&quot;discover_cards&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/Rectangle-198-370x250.webp&quot;,&quot;discover_cards-width&quot;:370,&quot;discover_cards-height&quot;:250,&quot;stories_cards&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/Rectangle-198-scaled.webp&quot;,&quot;stories_cards-width&quot;:350,&quot;stories_cards-height&quot;:325}},&quot;video&quot;:null,&quot;title&quot;:&quot;Katran&quot;,&quot;body_text&quot;:&quot;&lt;p&gt;Patchwork fabric made by quilting together scraps of linen, cottons, velvets and silks from our apparel collections. The patchwork fabrics are then overdyed and finished with gold khari block printing. Katran is a tradition that speaks to the history of Indian culture and a natural tendency to re-use and upcylcle all material. Each Katran piece tells its own story and shows a unique design.&lt;\\\/p&gt;\\n&quot;,&quot;sub_title&quot;:&quot;&lt;p&gt;&lt;em&gt;Each year we create a new collection of Katran jackets, cushions and table linens.&lt;\\\/em&gt;&lt;\\\/p&gt;\\n&quot;,&quot;cta_label&quot;:&quot;&quot;,&quot;cta_color&quot;:&quot;&quot;,&quot;cta_link&quot;:&quot;&quot;,&quot;image_position&quot;:&quot;Left&quot;,&quot;text_color&quot;:&quot;#191919&quot;,&quot;cta_type&quot;:&quot;Url&quot;,&quot;vimeo_id&quot;:null,&quot;aspect_ratio&quot;:null,&quot;cta_color_on_hover&quot;:&quot;&quot;,&quot;cta_background_color&quot;:&quot;&quot;}'>\n\n<\/blockquote>\n\n\n\n\n\n\n<blockquote data-block_041fceca377a00cfa1556e1a390777d3 class=\"w-full banner-with-text\"\ndata='{&quot;background_color&quot;:&quot;#e5ded8&quot;,&quot;background_image_desktop&quot;:{&quot;ID&quot;:10936,&quot;id&quot;:10936,&quot;title&quot;:&quot;Rectangle 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Wax&quot;,&quot;sub_title&quot;:&quot;&lt;p&gt;&lt;em&gt;Good Earth\\u2019s signature fragrances, now made with sustainable materials.&lt;\\\/em&gt;&lt;\\\/p&gt;\\n&quot;,&quot;body_text&quot;:&quot;&lt;p&gt;Soy wax is a 100% natural wax derived from soybeans. Soy\\u2019s greatest advantage is that it is completely renewable. While the global reserves of oil shrink and paraffin prices increase, the only limit to the soy supply is how much we choose to grow. In addition to sustainability, a well-made soy candle will burn cleanly and slowly.&lt;\\\/p&gt;\\n&quot;,&quot;cta_label&quot;:&quot;WATCH THE VIDEO&quot;,&quot;cta_color&quot;:&quot;#191919&quot;,&quot;cta_type&quot;:&quot;Pop up&quot;,&quot;cta_link&quot;:null,&quot;vimeo_id&quot;:&quot;1017802165&quot;,&quot;aspect_ratio&quot;:&quot;9:16&quot;,&quot;cta_color_on_hover&quot;:&quot;#191919&quot;,&quot;cta_background_color&quot;:&quot;&quot;,&quot;text_position&quot;:&quot;Left&quot;}'>\n\n<\/blockquote>\n\n\n\n\n\n\n\n<blockquote data-block_7697c5bcfff88c4e3aaf6dbaf6ff2c6f class=\"w-full image-text-pehchaan\"\ndata='{&quot;background_color&quot;:&quot;#f5f3ea&quot;,&quot;media_type&quot;:&quot;Image&quot;,&quot;main_image&quot;:{&quot;ID&quot;:8498,&quot;id&quot;:8498,&quot;title&quot;:&quot;Kansa&quot;,&quot;filename&quot;:&quot;Kansa-jpg.webp&quot;,&quot;filesize&quot;:246066,&quot;url&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Kansa-jpg.webp&quot;,&quot;link&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/design-philosophy\\\/pehchaan\\\/crafts\\\/kansa\\\/&quot;,&quot;alt&quot;:&quot;&quot;,&quot;author&quot;:&quot;1&quot;,&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;name&quot;:&quot;kansa&quot;,&quot;status&quot;:&quot;inherit&quot;,&quot;uploaded_to&quot;:3345,&quot;date&quot;:&quot;2024-04-23 07:31:01&quot;,&quot;modified&quot;:&quot;2024-04-23 07:31:01&quot;,&quot;menu_order&quot;:0,&quot;mime_type&quot;:&quot;image\\\/jpeg&quot;,&quot;type&quot;:&quot;image&quot;,&quot;subtype&quot;:&quot;jpeg&quot;,&quot;icon&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-includes\\\/images\\\/media\\\/default.png&quot;,&quot;width&quot;:2400,&quot;height&quot;:2360,&quot;sizes&quot;:{&quot;thumbnail&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Kansa-150x150.webp&quot;,&quot;thumbnail-width&quot;:150,&quot;thumbnail-height&quot;:150,&quot;medium&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Kansa-300x295.webp&quot;,&quot;medium-width&quot;:300,&quot;medium-height&quot;:295,&quot;medium_large&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Kansa-768x755.webp&quot;,&quot;medium_large-width&quot;:768,&quot;medium_large-height&quot;:755,&quot;large&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Kansa-1024x1007.webp&quot;,&quot;large-width&quot;:1024,&quot;large-height&quot;:1007,&quot;1536x1536&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Kansa-1536x1510.webp&quot;,&quot;1536x1536-width&quot;:1536,&quot;1536x1536-height&quot;:1510,&quot;2048x2048&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Kansa-2048x2014.webp&quot;,&quot;2048x2048-width&quot;:2048,&quot;2048x2048-height&quot;:2014,&quot;menu_image&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Kansa-180x2360.webp&quot;,&quot;menu_image-width&quot;:180,&quot;menu_image-height&quot;:2360,&quot;footer_background&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Kansa-1360x768.webp&quot;,&quot;footer_background-width&quot;:1360,&quot;footer_background-height&quot;:768,&quot;desktop_banner_image&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Kansa-1460x750.webp&quot;,&quot;desktop_banner_image-width&quot;:1460,&quot;desktop_banner_image-height&quot;:750,&quot;mobile_banner_image&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Kansa-414x560.webp&quot;,&quot;mobile_banner_image-width&quot;:414,&quot;mobile_banner_image-height&quot;:560,&quot;discover_cards&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Kansa-370x250.webp&quot;,&quot;discover_cards-width&quot;:370,&quot;discover_cards-height&quot;:250,&quot;stories_cards&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Kansa-350x2360.webp&quot;,&quot;stories_cards-width&quot;:350,&quot;stories_cards-height&quot;:2360}},&quot;video&quot;:null,&quot;title&quot;:&quot;Kansa&quot;,&quot;body_text&quot;:&quot;&lt;p&gt;Kansa is an alloy of 85% copper and 15% tin. This traditional service ware, hand-beaten by tribal craftsmen from Orissa, has been used by generations for its anti-inflammatory and anti-septic properties. The alkalinising effect on water and food stored in Kansa vessels also promotes healthy red blood cell development, regulates thyroid gland functioning and strengthen bones.&lt;\\\/p&gt;\\n&quot;,&quot;sub_title&quot;:&quot;&lt;p&gt;&lt;em&gt;An ancient metal alloy, known for its wellness benefits.&lt;\\\/em&gt;&lt;\\\/p&gt;\\n&quot;,&quot;cta_label&quot;:&quot;SHOP&quot;,&quot;cta_color&quot;:&quot;#191919&quot;,&quot;cta_link&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/collection\\\/kansa_75\\\/&quot;,&quot;image_position&quot;:&quot;Left&quot;,&quot;text_color&quot;:&quot;#191919&quot;,&quot;cta_type&quot;:&quot;Url&quot;,&quot;vimeo_id&quot;:null,&quot;aspect_ratio&quot;:null,&quot;cta_color_on_hover&quot;:&quot;#191919&quot;,&quot;cta_background_color&quot;:&quot;#ffffff&quot;}'>\n\n<\/blockquote>\n\n\n\n\n\n\n<blockquote data-block_90818be503175971750d304f018fcb16 class=\"w-full image-text-pehchaan\"\ndata='{&quot;background_color&quot;:&quot;#ddded0&quot;,&quot;media_type&quot;:&quot;Image&quot;,&quot;main_image&quot;:{&quot;ID&quot;:8525,&quot;id&quot;:8525,&quot;title&quot;:&quot;copper&quot;,&quot;filename&quot;:&quot;copper-jpg.webp&quot;,&quot;filesize&quot;:155358,&quot;url&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/copper-jpg.webp&quot;,&quot;link&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/design-philosophy\\\/pehchaan\\\/materials\\\/copper\\\/&quot;,&quot;alt&quot;:&quot;&quot;,&quot;author&quot;:&quot;1&quot;,&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;name&quot;:&quot;copper&quot;,&quot;status&quot;:&quot;inherit&quot;,&quot;uploaded_to&quot;:3349,&quot;date&quot;:&quot;2024-04-23 07:43:49&quot;,&quot;modified&quot;:&quot;2024-04-23 07:43:49&quot;,&quot;menu_order&quot;:0,&quot;mime_type&quot;:&quot;image\\\/jpeg&quot;,&quot;type&quot;:&quot;image&quot;,&quot;subtype&quot;:&quot;jpeg&quot;,&quot;icon&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-includes\\\/images\\\/media\\\/default.png&quot;,&quot;width&quot;:2400,&quot;height&quot;:2360,&quot;sizes&quot;:{&quot;thumbnail&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/copper-150x150.webp&quot;,&quot;thumbnail-width&quot;:150,&quot;thumbnail-height&quot;:150,&quot;medium&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/copper-300x295.webp&quot;,&quot;medium-width&quot;:300,&quot;medium-height&quot;:295,&quot;medium_large&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/copper-768x755.webp&quot;,&quot;medium_large-width&quot;:768,&quot;medium_large-height&quot;:755,&quot;large&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/copper-1024x1007.webp&quot;,&quot;large-width&quot;:1024,&quot;large-height&quot;:1007,&quot;1536x1536&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/copper-1536x1510.webp&quot;,&quot;1536x1536-width&quot;:1536,&quot;1536x1536-height&quot;:1510,&quot;2048x2048&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/copper-2048x2014.webp&quot;,&quot;2048x2048-width&quot;:2048,&quot;2048x2048-height&quot;:2014,&quot;menu_image&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/copper-180x2360.webp&quot;,&quot;menu_image-width&quot;:180,&quot;menu_image-height&quot;:2360,&quot;footer_background&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/copper-1360x768.webp&quot;,&quot;footer_background-width&quot;:1360,&quot;footer_background-height&quot;:768,&quot;desktop_banner_image&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/copper-1460x750.webp&quot;,&quot;desktop_banner_image-width&quot;:1460,&quot;desktop_banner_image-height&quot;:750,&quot;mobile_banner_image&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/copper-414x560.webp&quot;,&quot;mobile_banner_image-width&quot;:414,&quot;mobile_banner_image-height&quot;:560,&quot;discover_cards&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/copper-370x250.webp&quot;,&quot;discover_cards-width&quot;:370,&quot;discover_cards-height&quot;:250,&quot;stories_cards&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/copper-350x2360.webp&quot;,&quot;stories_cards-width&quot;:350,&quot;stories_cards-height&quot;:2360}},&quot;video&quot;:null,&quot;title&quot;:&quot;Copper&quot;,&quot;body_text&quot;:&quot;&lt;p&gt;Drinking water stored in a copper water bottle has a number of benefits according to ancient Ayurvedic medicine. In particular, water stored in a copper vessel (which is known as \\u201ctamra jal\\u201d in Ayurvedic medicine) is believed to help balance the three doshas in your body (vata, kapha and pitta) by gently infusing the water with the positive health properties of copper.&lt;\\\/p&gt;\\n&quot;,&quot;sub_title&quot;:&quot;&lt;p&gt;&lt;em&gt;Our Sindhu and Ganges Copper Jugs are bedside essentials.&lt;\\\/em&gt;&lt;\\\/p&gt;\\n&quot;,&quot;cta_label&quot;:&quot;SHOP&quot;,&quot;cta_color&quot;:&quot;#191919&quot;,&quot;cta_link&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/catalogue\\\/category\\\/living\\\/wellness_64\\\/?source=plp&amp;currency=INR&amp;category_shop=Home+%3E+Ancient+Rituals+%3E+Copperware&quot;,&quot;image_position&quot;:&quot;Right&quot;,&quot;text_color&quot;:&quot;#191919&quot;,&quot;cta_type&quot;:&quot;Url&quot;,&quot;vimeo_id&quot;:null,&quot;aspect_ratio&quot;:null,&quot;cta_color_on_hover&quot;:&quot;#191919&quot;,&quot;cta_background_color&quot;:&quot;#ffffff&quot;}'>\n\n<\/blockquote>\n\n\n\n\n\n\n<blockquote data-block_aa0cf874520dbbb618c0eab242be8c89 class=\"w-full 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Glass&quot;,&quot;body_text&quot;:&quot;&lt;p&gt;In the Mughal Era, emperors invited craftsmen from Persia to Firozabad, present-day Uttar Pradesh, where they established a glass industry. Our products are made in this historic city, hand-blown in furnaces as hot as 1200\\u00b0C for over 11 months&lt;\\\/p&gt;\\n&quot;,&quot;sub_title&quot;:&quot;&lt;p&gt;&lt;em&gt;Made in Firozabad and steeped in history.&lt;\\\/em&gt;&lt;\\\/p&gt;\\n&quot;,&quot;cta_label&quot;:&quot;SHOP&quot;,&quot;cta_color&quot;:&quot;#191919&quot;,&quot;cta_link&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/catalogue\\\/category\\\/gifting\\\/shop-by-recipient_374\\\/?source=plp&amp;category_shop=Gifting+%3E+Shop+By+Material+%3E+Glass&quot;,&quot;image_position&quot;:&quot;Left&quot;,&quot;text_color&quot;:&quot;#191919&quot;,&quot;cta_type&quot;:&quot;Url&quot;,&quot;vimeo_id&quot;:null,&quot;aspect_ratio&quot;:null,&quot;cta_color_on_hover&quot;:&quot;#191919&quot;,&quot;cta_background_color&quot;:&quot;#ffffff&quot;}'>\n\n<\/blockquote>\n\n\n\n\n\n\n<blockquote data-block_69836e3caa36208eb86960584fd78cee class=\"w-full image-text-pehchaan\"\ndata='{&quot;background_color&quot;:&quot;#f2ede1&quot;,&quot;media_type&quot;:&quot;Image&quot;,&quot;main_image&quot;:{&quot;ID&quot;:8520,&quot;id&quot;:8520,&quot;title&quot;:&quot;vetiver&quot;,&quot;filename&quot;:&quot;vetiver-jpg.webp&quot;,&quot;filesize&quot;:1094330,&quot;url&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/vetiver-jpg.webp&quot;,&quot;link&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/design-philosophy\\\/pehchaan\\\/materials\\\/vetiver-2\\\/&quot;,&quot;alt&quot;:&quot;&quot;,&quot;author&quot;:&quot;1&quot;,&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;name&quot;:&quot;vetiver-2&quot;,&quot;status&quot;:&quot;inherit&quot;,&quot;uploaded_to&quot;:3349,&quot;date&quot;:&quot;2024-04-23 07:39:45&quot;,&quot;modified&quot;:&quot;2024-04-23 07:39:45&quot;,&quot;menu_order&quot;:0,&quot;mime_type&quot;:&quot;image\\\/jpeg&quot;,&quot;type&quot;:&quot;image&quot;,&quot;subtype&quot;:&quot;jpeg&quot;,&quot;icon&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-includes\\\/images\\\/media\\\/default.png&quot;,&quot;width&quot;:2400,&quot;height&quot;:2360,&quot;sizes&quot;:{&quot;thumbnail&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/vetiver-150x150.webp&quot;,&quot;thumbnail-width&quot;:150,&quot;thumbnail-height&quot;:150,&quot;medium&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/vetiver-300x295.webp&quot;,&quot;medium-width&quot;:300,&quot;medium-height&quot;:295,&quot;medium_large&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/vetiver-768x755.webp&quot;,&quot;medium_large-width&quot;:768,&quot;medium_large-height&quot;:755,&quot;large&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/vetiver-1024x1007.webp&quot;,&quot;large-width&quot;:1024,&quot;large-height&quot;:1007,&quot;1536x1536&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/vetiver-1536x1510.webp&quot;,&quot;1536x1536-width&quot;:1536,&quot;1536x1536-height&quot;:1510,&quot;2048x2048&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/vetiver-2048x2014.webp&quot;,&quot;2048x2048-width&quot;:2048,&quot;2048x2048-height&quot;:2014,&quot;menu_image&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/vetiver-180x2360.webp&quot;,&quot;menu_image-width&quot;:180,&quot;menu_image-height&quot;:2360,&quot;footer_background&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/vetiver-1360x768.webp&quot;,&quot;footer_background-width&quot;:1360,&quot;footer_background-height&quot;:768,&quot;desktop_banner_image&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/vetiver-1460x750.webp&quot;,&quot;desktop_banner_image-width&quot;:1460,&quot;desktop_banner_image-height&quot;:750,&quot;mobile_banner_image&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/vetiver-414x560.webp&quot;,&quot;mobile_banner_image-width&quot;:414,&quot;mobile_banner_image-height&quot;:560,&quot;discover_cards&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/vetiver-370x250.webp&quot;,&quot;discover_cards-width&quot;:370,&quot;discover_cards-height&quot;:250,&quot;stories_cards&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/vetiver-350x2360.webp&quot;,&quot;stories_cards-width&quot;:350,&quot;stories_cards-height&quot;:2360}},&quot;video&quot;:null,&quot;title&quot;:&quot;Vetiver&quot;,&quot;body_text&quot;:&quot;&lt;p&gt;In Tamil, Vett means to dig, and Ver means root. The root of a grass that grows in the sandy coast near Pondicherry, vetiver originated in India. At Good Earth, we prize this material for its fragrance as well as its texture. 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