{"id":782,"date":"2023-11-23T09:43:18","date_gmt":"2023-11-23T09:43:32","guid":{"rendered":"https:\/\/gepoc.krenovate.com\/?page_id=782"},"modified":"2026-05-01T16:52:18","modified_gmt":"2026-05-01T11:22:18","slug":"our-journey","status":"publish","type":"page","link":"https:\/\/www.goodearth.in\/our-world\/about\/our-journey\/","title":{"rendered":"Our Journey"},"content":{"rendered":"\n<blockquote data-block_31774d5a5400e05d9ec6146376bb801f class=\"w-full relative z-1000\"\ndata='{&quot;media_type&quot;:&quot;image&quot;,&quot;banner_image_desktop&quot;:{&quot;ID&quot;:4034,&quot;id&quot;:4034,&quot;title&quot;:&quot;DSC_9927 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06:43:19&quot;,&quot;menu_order&quot;:0,&quot;mime_type&quot;:&quot;image\\\/png&quot;,&quot;type&quot;:&quot;image&quot;,&quot;subtype&quot;:&quot;png&quot;,&quot;icon&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-includes\\\/images\\\/media\\\/default.png&quot;,&quot;width&quot;:1053,&quot;height&quot;:908,&quot;sizes&quot;:{&quot;thumbnail&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/Group-1622-150x150.png&quot;,&quot;thumbnail-width&quot;:150,&quot;thumbnail-height&quot;:150,&quot;medium&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/Group-1622-300x259.png&quot;,&quot;medium-width&quot;:300,&quot;medium-height&quot;:259,&quot;medium_large&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/Group-1622-768x662.png&quot;,&quot;medium_large-width&quot;:768,&quot;medium_large-height&quot;:662,&quot;large&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/Group-1622-1024x883.png&quot;,&quot;large-width&quot;:1024,&quot;large-height&quot;:883,&quot;1536x1536&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/Group-1622.png&quot;,&quot;1536x1536-width&quot;:1053,&quot;1536x1536-height&quot;:908,&quot;2048x2048&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/Group-1622.png&quot;,&quot;2048x2048-width&quot;:1053,&quot;2048x2048-height&quot;:908,&quot;menu_image&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/Group-1622-180x908.png&quot;,&quot;menu_image-width&quot;:180,&quot;menu_image-height&quot;:908,&quot;footer_background&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/Group-1622-1053x768.png&quot;,&quot;footer_background-width&quot;:1053,&quot;footer_background-height&quot;:768,&quot;desktop_banner_image&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/Group-1622-1053x750.png&quot;,&quot;desktop_banner_image-width&quot;:1053,&quot;desktop_banner_image-height&quot;:750,&quot;mobile_banner_image&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/Group-1622-414x560.png&quot;,&quot;mobile_banner_image-width&quot;:414,&quot;mobile_banner_image-height&quot;:560,&quot;discover_cards&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/Group-1622-370x250.png&quot;,&quot;discover_cards-width&quot;:370,&quot;discover_cards-height&quot;:250,&quot;stories_cards&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/Group-1622-350x908.png&quot;,&quot;stories_cards-width&quot;:350,&quot;stories_cards-height&quot;:908}},&quot;section1_title&quot;:&quot;Born from the Earth&quot;,&quot;section1_description&quot;:&quot;&lt;p&gt;Good Earth began with a simple thought \\u2014 to bridge the gap between &lt;span style=\\&quot;color: #9c7d50;\\&quot;&gt;India\\u2019s village potters&lt;\\\/span&gt; and urban consumers. As a studio potter, &lt;span style=\\&quot;color: #9c7d50;\\&quot;&gt;Anita Lal&lt;\\\/span&gt; sought to speak to this audience by creating products that were not only beautiful but also useful, adapting age-old craft traditions to modern-day lifestyles.&lt;\\\/p&gt;\\n&lt;p&gt;&nbsp;&lt;\\\/p&gt;\\n&lt;p&gt;The first Good Earth store, which opened in &lt;span style=\\&quot;color: #9c7d50;\\&quot;&gt;Kemps Corner, Mumbai in 1996&lt;\\\/span&gt;, was the result of this vision. Guided by this same instinct for &lt;span style=\\&quot;color: #9c7d50;\\&quot;&gt;creativity&lt;\\\/span&gt; and &lt;span style=\\&quot;color: #9c7d50;\\&quot;&gt;contemporary&lt;\\\/span&gt; &lt;span style=\\&quot;color: #9c7d50;\\&quot;&gt;craft,&lt;\\\/span&gt; the brand has evolved into a global design house with 11 stores across India and a web boutique that ships to over 100 countries.&lt;\\\/p&gt;\\n&quot;}' id=\"our-journey-section1\">\n\n<\/blockquote>\n\n\n\n\n\n\n<blockquote data-block_d549f2cac48f280850599af1d2c68902 style=\"background-color: \" class=\"w-full divider-line-motif\"\ndata='{&quot;motif&quot;:{&quot;ID&quot;:2406,&quot;id&quot;:2406,&quot;title&quot;:&quot;Motif wwpngg 2&quot;,&quot;filename&quot;:&quot;Motif-wwpngg-2.png&quot;,&quot;filesize&quot;:31553,&quot;url&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Motif-wwpngg-2.png&quot;,&quot;link&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/about\\\/our-journey\\\/motif-wwpngg-2\\\/&quot;,&quot;alt&quot;:&quot;&quot;,&quot;author&quot;:&quot;1&quot;,&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;name&quot;:&quot;motif-wwpngg-2&quot;,&quot;status&quot;:&quot;inherit&quot;,&quot;uploaded_to&quot;:782,&quot;date&quot;:&quot;2024-02-09 10:59:43&quot;,&quot;modified&quot;:&quot;2024-02-09 10:59:43&quot;,&quot;menu_order&quot;:0,&quot;mime_type&quot;:&quot;image\\\/png&quot;,&quot;type&quot;:&quot;image&quot;,&quot;subtype&quot;:&quot;png&quot;,&quot;icon&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-includes\\\/images\\\/media\\\/default.png&quot;,&quot;width&quot;:158,&quot;height&quot;:190,&quot;sizes&quot;:{&quot;thumbnail&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Motif-wwpngg-2-150x150.png&quot;,&quot;thumbnail-width&quot;:150,&quot;thumbnail-height&quot;:150,&quot;medium&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Motif-wwpngg-2.png&quot;,&quot;medium-width&quot;:158,&quot;medium-height&quot;:190,&quot;medium_large&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Motif-wwpngg-2.png&quot;,&quot;medium_large-width&quot;:158,&quot;medium_large-height&quot;:190,&quot;large&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Motif-wwpngg-2.png&quot;,&quot;large-width&quot;:158,&quot;large-height&quot;:190,&quot;1536x1536&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Motif-wwpngg-2.png&quot;,&quot;1536x1536-width&quot;:158,&quot;1536x1536-height&quot;:190,&quot;2048x2048&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Motif-wwpngg-2.png&quot;,&quot;2048x2048-width&quot;:158,&quot;2048x2048-height&quot;:190,&quot;menu_image&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Motif-wwpngg-2.png&quot;,&quot;menu_image-width&quot;:158,&quot;menu_image-height&quot;:190,&quot;footer_background&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Motif-wwpngg-2.png&quot;,&quot;footer_background-width&quot;:158,&quot;footer_background-height&quot;:190,&quot;desktop_banner_image&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Motif-wwpngg-2.png&quot;,&quot;desktop_banner_image-width&quot;:158,&quot;desktop_banner_image-height&quot;:190,&quot;mobile_banner_image&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Motif-wwpngg-2.png&quot;,&quot;mobile_banner_image-width&quot;:158,&quot;mobile_banner_image-height&quot;:190,&quot;discover_cards&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Motif-wwpngg-2.png&quot;,&quot;discover_cards-width&quot;:158,&quot;discover_cards-height&quot;:190,&quot;stories_cards&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Motif-wwpngg-2.png&quot;,&quot;stories_cards-width&quot;:158,&quot;stories_cards-height&quot;:190}},&quot;divider_line_color&quot;:&quot;#b5b5b5&quot;,&quot;reveal_animation&quot;:true}'>\n\n<\/blockquote>\n\n\n\n\n\n\n\n<blockquote data-block_b6135f7ef3b2b25aef31d3dbd8bf77aa class=\"w-full\"\ndata='{&quot;section2_image_desktop&quot;:{&quot;ID&quot;:4041,&quot;id&quot;:4041,&quot;title&quot;:&quot;AL&quot;,&quot;filename&quot;:&quot;AL-jpg.webp&quot;,&quot;filesize&quot;:59468,&quot;url&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/AL-jpg.webp&quot;,&quot;link&quot;:&quot;https:\\\/\\\/www.goodearth.in\\\/our-world\\\/about\\\/our-journey\\\/al-4\\\/&quot;,&quot;alt&quot;:&quot;&quot;,&quot;author&quot;:&quot;1&quot;,&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;name&quot;:&quot;al-4&quot;,&quot;status&quot;:&quot;inherit&quot;,&quot;uploaded_to&quot;:782,&quot;date&quot;:&quot;2024-03-07 10:52:57&quot;,&quot;modified&quot;:&quot;2024-03-07 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Founder&quot;,&quot;section2_subtitle&quot;:&quot;&lt;p&gt;\\u201cMy deepest desire is that we look at wisdom inherited from our ancestors. &lt;span class=\\&quot;ui-provider ed awh awi awj awk awl awm awn awo awp awq awr aws awt awu awv aww awx awy awz axa axb axc axd axe axf axg axh axi axj axk axl axm axn axo\\&quot; dir=\\&quot;ltr\\&quot;&gt;The idea was to create objects that not only made one proud of our rich history but also sparked joy for years to come.\\u201d&lt;\\\/span&gt;&lt;\\\/p&gt;\\n&quot;,&quot;section2_description&quot;:&quot;&lt;p&gt;Anita Lal is a &lt;span style=\\&quot;color: #9c7d50;\\&quot;&gt;natural storyteller&lt;\\\/span&gt; with a reverence for &lt;span style=\\&quot;color: #9c7d50;\\&quot;&gt;nature, culture, tradition and craft.&lt;\\\/span&gt; Her commitment to supporting artisan communities comes from an appreciation of crafts as the wellspring of India\\u2019s creativity. Her philosophy of sustainable luxury is rooted in her belief that we can benefit the environment and society in a meaningful way, through the &lt;span style=\\&quot;color: #9c7d50;\\&quot;&gt;revival of craft&lt;\\\/span&gt; and &lt;span style=\\&quot;color: #9c7d50;\\&quot;&gt;wellness traditions.&lt;\\\/span&gt; With a meticulous eye for quality and detail, as creative director Anita Lal continues to oversee every aspect of Good Earth\\u2019s design collections and retail experience, including the fragrances and music that have become hallmarks of the brand.&lt;\\\/p&gt;\\n&quot;}' id=\"our-journey-section2\">\n\n<\/blockquote>\n\n\n\n\n<blockquote data-block_650c080b90daeccccf87755a2ebc072f style=\"background-color: \" class=\"w-full 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