An endless source of joy, flowers are at the heart of all we create. They bring us a profusion of beauty and symbolism, and remain entwined in all that inspires us.
We paid tribute to our favourite blooms with #11daysofFlowers, celebrating our most cherished blossoms each day. Here’s a glimpse of our favourite flowers from the campaign, captured across our designs.
Gul. Gulab. Rosa
The Nargis, Or
‘The Poet’ Daffodil’
Its Latin name, Narcissus poeticus, originates in the story of the Greek mythical character, Narcissus, son of the River God. Gifted with magnificent beauty and vanity, he falls in love with his own reflection in a lake, and gradually transforms into a flower.
A symbol of prosperity and rebirth, Nargis is one of the first flowers in Kashmir after the harsh winter, sounding the arrival of spring.
Native to southeast Asia, flowers only at night.
In Hindu mythology, it appears as Parijat, a divine tree that bears exquisitely fragrant flowers, which Lord Krishna steals from the garden of Indra. Even today, its leaves are fundamental to Ayurvedic medicine and homeopathy.