Meet the ladies from our Digital Team as they celebrate spring with our collection, Rang. Easy styles in cotton silk, linen and chanderi meet printed spring blooms and floral appliqués in the colours of holi.
Lead Visual Designer Nandini loves to burst into song, and her dance moves to Gulabo are every bit as sweet as she is.
Digital Content Writer Kamala loves to learn about the intricacies of craft and textiles and is happiest when scouting for the best pieces to add to her own collection.
Nothing makes Digital Lead Sanya happier than going on an art or heritage walk around Delhi with her adorable golden retriever, Thor.
Product & UX Lead Samreen is happiest when concocting delicious desserts, her hands working magic on sugar, flour and cocoa.
It's pretty hard to match the infectious energy of Nicobar's Senior Merchandising Manager, Sonal on a regular day. But when she's happily dancing the night away at a music festival? There’s no contest.
Web Boutique Merchandiser Lipakshi is forever planning her next getaway to the far corners of the world, happiest on the road less travelled.
Digital Content Writer Avantika loves curling up with a good book, and currently has all of Kazuo Ishiguro's novels stacked and ready to dive into.
What’s that they say about happy girls?
The WomenWeave Charitable Trust, founded by Sally Holkar, is an organization that has empowered young women in Maheshwar in Madhya Pradesh for more than a decade now to take to handloom weaving as an income-earning activity that is at once both fulfilling and dignified. New competencies in a global market have for the most part left behind those craftspeople with knowledge of sustainable craft-making processes, and young weavers are turning away from generational occupations.
Through an unconventional initiative, WomenWeave has set up The Handloom School (THS), to provide a rigorous education for young traditional weavers so that they may understand the various facets of a textile business from design to textile technology, and from business to marketing. THS’s unique approach empowers the craftsperson to be more than just makers of craft by honing their skill,
understanding the market and becoming powerful guardians of a heritage craft, the Maheshwari weave. In time, THS hopes to have also evolved into an archive and repository of handloom weaving knowledge, and its preservation and development.
Good Earth’s designers provide mentorship to the weavers of the THS to help them understand market trends and further develop their skills. In 2017, we partnered with THS to open the show at the Amazon Fashion Week in Mumbai along with India’s leading fashion designers. The showcase featured finely-woven handlooms by the young weavers of the THS, interpreted as contemporary ensembles in their unique aesthetics by Akaaro, Antar-Agni, Eka, Neeru Kumar, Nicobar, Pero, Rajesh Pratap Singh, Raw Mango, Rohit Bal, SUKETDHIR, Urvashi Kaur, 11:11 Eleven Eleven and Good Earth.
An endless source of joy, flowers are at the heart of all we create. They bring us a profusion of beauty and symbolism, and remain entwined in all that inspires us.
We paid tribute to our favourite blooms with #11daysofFlowers, celebrating our most cherished blossoms each day. Here’s a glimpse of our favourite flowers from the campaign, captured across our designs.
Gul. Gulab. Rosa
The Nargis, Or
‘The Poet’ Daffodil’
Its Latin name, Narcissus poeticus, originates in the story of the Greek mythical character, Narcissus, son of the River God. Gifted with magnificent beauty and vanity, he falls in love with his own reflection in a lake, and gradually transforms into a flower.
A symbol of prosperity and rebirth, Nargis is one of the first flowers in Kashmir after the harsh winter, sounding the arrival of spring.
Native to southeast Asia, flowers only at night.
In Hindu mythology, it appears as Parijat, a divine tree that bears exquisitely fragrant flowers, which Lord Krishna steals from the garden of Indra. Even today, its leaves are fundamental to Ayurvedic medicine and homeopathy.
Our motifs celebrate a deep and abiding love for nature, and draw from rich cultural and design legacies across India and Asia.
We paid tribute to our favourite motifs with #GoodEarthFables, celebrating our most cherished motifs with imagined fables each day. Here’s three of our best, that find themselves captured
in our designs.
There was a time when the skies had no stars, planets or clouds, only the Moon, a vision of white light. There were no days, only misty evenings and endless hours of dusk. Dissatisfied with her empty existence, the Moon journeyed away from the Earth to the realm of the Gods, and asked for company – something, anything, that would light up her humdrum orbit.
We can offer you the stars, they said.
A barter for your lustrous shine.
In a Himalayan jungle, a stately tiger wanders through the foliage amidst a terrible rainstorm. He ascends a winding tree, and perches on the edge of a branch, peering down at a village. A girl of twelve is climbing over the village wall. ⠀
“Where are you going in this rain?” he asks.
“A talking tiger?” She jumps over, and gestures to him. “Would you mind giving me a ride?”
"Far away," she says. "Only until dinner."
The two wander through a stormy landscape of dark woods and rocky cliffs, turbulent waterfalls and rivers. They see animals of all shapes and sizes, and swim through a freshwater lake. They discover a meditating sadhu in a cave, and waltz through a garden of glowworms.
“You weren’t afraid,”
he says, as he drops her back at the village.
“The greatest demons,” she says,
as she pats him goodbye,
“Lie within us.”
A weaver in the Kingdom of the Skies, she lived in a quiet tower beyond the mountains, where the Earth ended. Her room was filled with yards of cotton, which she spun into soft clouds of all sizes.
From woolly tufts and stormy knots to featherweight mist and flossy vapour, she worked the loom endlessly so clouds could float in the eternal skies.
After eons, she grew tired of this infinite loop. One day, she spun a cloud burly and secure, and rode it out of the tower at dawn.
She didn’t know where she was going, but
travelled anyway, in pursuit of the sunlight
in the horizon.
The Butterflies & Flowers
No longer afraid of the magician, the King invaded his fortress, overthrew him and used his magnificent robe as a shamiana in the town square.
“ I have learnt the recipe from my mum. The family has approved of the recipe.”
“ The texture of the Akuri is the important thing, which is almost buttery, you can spread it on a toast and have it. ”
- Eggs – 3 is perfect, 4 is greedy
- Oil - 2 tbsp
- Onions, tomatoes - 2 medium sized each, chopped fine
- Garlic paste / chopped – ½ tsp
- Turmeric, red chilli powder – ½ tsp each
- Green chillies – 1 slit and chopped fine (2 if you like it spicy, like I do)
- Parsi sambhar masala – 1 tsp
- Salt, pepper – to taste
- Butter – 1 tbsp
- Fresh coriander – as much as you wish, I like lots of it fresh and green
- Bread – 2 slices, slathered with butter (butter is good for you!)
1. In a frying pan, add the oil, let it get hot. Add the garlic paste, green chillies, and onions.
2. Once brown, add the masalas and cook. Add the chopped tomatoes, and keep cooking until
the rawness dies out.
3. Add salt and pepper. Then half of the coriander, and cook until it’s a nice red paste.
Note: This masala can be cooled and refrigerated. You can add paneer if you’re a vegetarian.
4. Whisk up the eggs in a bowl, add a pinch of salt.
5. The addition of eggs is crucial as the pan has to be hot with the masala, and just a few
mixes should be good. It must be soft, not hard like a bhurji, and beaten down well. Add the
butter and lots of coriander. Check for seasoning.
6. Toast the bread, slather some butter and top with the soft, fluffy and creamy akoori. Throw
on some more coriander if you like.
“ We’re trying to revive a cuisine that is dying. Parsi cooking has been part and parcel of life. Sadly, the number of restaurants and the number of people in the community are also just dwindling. ”