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Gayatri Rangachari Shah of the The New York Times speaks to Anita and Simran Lal about creating a global Indian brand, the Fabric Of India exhibition at Victoria and Albert Museum, Good Earth’s revival of chintz and the success of our Kansa revival.

THE NEW YORK TIMES | THE RETURN OF CHINTZ

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Chanpreet Khurana of Mint Lounge speaks to Anita Lal, our master story teller and weaves in information about her journey, both personal and professional. While narrating the story of her passion for pottery and how a whimsical decision when nurtured with passion can grow into a large business, Anita Lal has discussed the association with the V&A and Good Earth’s Eternal Kashi design collection.

MINT LOUNGE | A STORY BEHIND EVERY DESIGN

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In the inaugural issue of Casa Vogue, Megha Mahindru indulges Simran Lal in a coversation about the journey of Good Earth we complete two decades in the business. Sharing her plans for Good Earth, Simran talks about the concept of Good Earth craft films, expanding the presence of Good Earth Web Boutique, association with the V&A, inspiration for conceptualizing and publishing a children’s book – The Story of Babur and taking the brand to international shores.

CASA VOGUE | BETTER TIMES AHEAD

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Good Earth recently moved from a mall to a home in Bangalore and while reviewing our 10,000 sq.ft boutique, Vanessa Fitter speaks to Simran Lal about the shop experience, our value of Sustainable Luxury and its reflection through our design choices, Good Earth’s latest design collection - Eternal Kashi inspired by the colors and weaves of Banaras, association with the V&A and our web boutique.

BETTER HOMES & GARDENS | LUXURIOUS TRADITIONS

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Revival of lost traditions and craft heritage has been a core value at Good Earth. Malvika Sah delves deep into the revival of Kalamkari craft tradition at Good Earth, a collaboration that is a result of this value. She chronicles the history of this 3000 year old craft, our collaboration success story and concept of our Pehchaan film series.

TAJ CITY GUIDE

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Our CEO Simran Lal answers "4 Questions" for Silk Winds - the inflight magazine of Silk Air, Singapore. The feature highlights our brand values, philosophy, commitment to revival of traditional crafts from India and briefly describes our most recent Annual Design Collections.

SILKWINDS | THE ENCHANTING STORYTELLER

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Gabby Deeming's impressions of the heart and soul of Good Earth come via her conversations with CEO Simran Lal and Founder Anita Lal at their family home in New Delhi, with spectacular images by Paul Massey donning the cover of House & Garden.

HOUSE & GARDEN | COLOURS OF INDIA

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Speaking about Good Earth’s journey from then to now, its fascination with enchanting Indian cities that inspires their annual lines and their global expansion plans, Katrina Burroughs of The Sunday Times converses in delightful detail with Simran Lal of Good Earth.

THE SUNDAY TIMES | CHECK OUT THE CHINTZ

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Shabana Hussain of ForbesLife India speaks to Anita and Simran Lal and maps Good Earth’s 18-year journey from Tulsi Farm to Ankara. The Lal ladies share the values and design philosophies that drive Good Earth. They also get candid about the joy, passion and triumph in extending the family legacy.

FORBES LIFE | THE HOMEMAKERS

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Ambika Behal of the Forbes Asia digital edition speaks to Simran Lal about everything Good Earth, particularly about their part at the Fabric of India exhibition at the Victoria and Albert Museum in London to mark their twentieth year, and their focus on expanding their growth with regards to the digital realm.

FORBES ASIA | INDIA’S ICONIC DESIGN BRAND GOOD EARTH TAKES ON LONDON AND LOOKS TO THE DIGITAL FUTURE

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Rachana Nakra of Vogue India converses with Simran Lal, about the craft, meaning, history and revival of the beautiful chintz, among its other delights. From Good Earth’s use of the fabric in clothing and home textiles, Vogue India also throws light on its interpretation in contemporary India.

VOGUE INDIA | SPINNIN A NEW TALE

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The truth is we fully follow the Good earth ideology in our personal lives. Anything in the store, I can either wear, or keep in my home. And we do this without consciously thinking about it. If you lose that, you can become anyone else. That’s what keeps us, us. I have Good earth at home because I believe in it.

harper’s bazaar | a fashionable life: Simran Lal

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From the music we play, to the ancient fragrance rituals, to the food we serve at our cafés, our retail experience is an endeavour to share our way of living with consumers, and to celebrate style.

GOOD HOUSEKEEPING | REVISITING HERITAGE

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Our designs are more timeless, keeping in mind our ethos of sustainable luxury. We’re not driven by trends but we often end up setting some.

VOGUE | THE PETAL PUSHERS

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Passionate about boosting interest in the craft techniques and aesthetic of ancient Asian cultures, but not without a contemporary twist, Lal’s ambition is undoubtedly huge, & needed.

TIME OUT | EARTH WOMAN

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For additional press information and media enquiries please send an email to mediarelations@goodearth.in